Schiller: Apple working with Consumer Reports to understand MacBook Pro battery results

By Cody Lee on Dec 23, 2016

Apple is working with Consumer Reports to better understand their MacBook Pro battery tests, according to Phil Schiller. The company’s SVP of marketing sent out a tweet late Friday night, saying CR’s test results don’t match Apple’s data.

Schiller’s comments follow Consumer Reports’ scathing review of Apple’s new MacBook Pro, in which the product-testing magazine said, for the first time ever, that it could not recommend the laptop due to inconsistencies in battery life. Read More

 

In November, App Store captured highest monthly sales ever in its history

By Christian Zibreg on Dec 7, 2016

According to Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, the App Store last month enjoyed the highest monthly sales ever since its inception in the summer of 2008. “November 2016 was a record breaker for the App Store—the highest monthly sales ever in its history,” reads the tweet.

Although Schiller didn’t provide any hard numbers, in just two weeks during last year’s holiday season the App Store raked in a massive $1.1 billion revenue from sales of iOS apps and In-App Purchases. Read More

 

Schiller: doubling MacBook Pro RAM would’ve reduced space for batteries

By Christian Zibreg on Nov 21, 2016

Software developer Ben Slaney asked Apple via email to give a more detailed clarification as to why the new MacBook Pro does not provide a 32-gigabyte build-to-order option for power users looking to max out the RAM. He allegedly received a response from Phil Schiller, who is boss of worldwide marketing at Apple and the steward of the firm’s developer relations.

Schiller’s response reveals that doubling the RAM from 16 to 32 gigabytes would have required a different logic board design versus the notebook’s mustache-shaped logic board, one that would have reduced space for batteries. Read More

 

Apple spent years testing if touchscreens made sense on the Mac

By Christian Zibreg on Nov 14, 2016

As first reviews of the new MacBook Pro hit the web this morning, Apple’s marketing boss Phil Schiller took to Backchannel to dispel some of the myths saying his company has been stubbornly dismissive of the idea of a touchscreen Mac for no apparent reason. Schiller reveals that Apple has actually spent years testing if touchscreens made sense on the Mac before realizing that touching things on a 27-inch screen quickly becomes “absurd”. Read More

 

Phil Schiller on why MacBook Pro has headphone jack, lacks SD card slot & more

By Christian Zibreg on Nov 2, 2016

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, sat down for an exclusive wide-ranging interview with British newspaper The Independent. He talked the MacBook Pro controversy, explaining why the refreshed notebook has retained the 3.5mm analog headphone jack, but lost an SD card slot.

He also touched upon a few other controversial topics, like Apple’s product philosophy when it comes to the notebook form factor in general and the company’s stubborn refusal to release a touchscreen-enabled Mac. Read More

 

Apple execs go on PR offensive to defend removal of “dinosaur” headphone jack from iPhone 7

By Christian Zibreg on Sep 8, 2016

Apple’s marketing honcho Phil Schiller said during yesterday’s iPhone 7 keynote that the company has had the courage and vision to remove the ubiquitous 3.55 mm audio headphone jack from the handset in a forward-thinking move that has allowed its engineers to cram more hardware features inside the handset than ever before.

Schiller, Greg Joswiak and hardware chief Dan Riccio took to BuzzFeed News to list some of the new iPhone 7 features made possible by the abolished jack. Read More

 

Apple’s marketing honcho Phil Schiller joins biotech company Illumina’s board of directors

By Christian Zibreg on Jul 28, 2016

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has been named to biotechnology company Illumina’s board of directors. According to Illumina’s announcement, Phil’s track record and global experience in marketing world-class products “will help guide us as we continue to develop innovative new solutions for our customers.”

Of course, Apple’s interest in health-related technologies for the Apple Watch is well known. Illuminas President and CEO, Francis deSouza, said that Phil’s vision, integrity and passion are “fully aligned” with Illumina’s core values. Read More

 

“’P.S. spelling counts here”

By Christian Zibreg on Jul 18, 2016

In May 2013, Apple offered industry analyst Michael Gartenberg to join its marketing team under the leadership of Phil Schiller, Senior Vice President of Worldwide Marketing.

He took the job without hesitation and lasted nearly three years on it before resigning in December 2015. Gartenberg, who is currently with iMore, maintains that “Apple is probably one of the best places in the world to work” and tells a little anecdote that highlights how far Apple’s attention to detail goes. Read More

 

App Store to gain Categories tab and easier app sharing with 3D Touch

By Christian Zibreg on Jun 8, 2016

Aside from a pair of major developer-facing enhancements that are coming to the App Store this fall—Search Ads and Subscription improvements—Apple appears adamant to fix some of the longstanding pain points with store navigation and app discovery.

For instance, the Featured tab will no longer show apps a user has installed on their device.

Apple also said that it’ll be bringing back the Categories tab for the store and let you share apps on social media right from the Home screen with 3D Touch. Read More

 

App Store’s Featured section will soon stop showing apps you already have installed

By Christian Zibreg on Jun 8, 2016

Beyond Search Ads and a bunch of new options for In-App Subscriptions, Apple is making  a few subtler changes to how the App Store’s storefront apps function in the hope of improving app discovery.

As per SVP of Worldwide Marketing Phil Schiller, who also manages App Stores and Apple’s relations with developers, the store’s Featured tab will soon filter any apps you already have installed on your device, so that you’re only looking at new apps. Read More

 
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