Apple’s marketing honcho discusses pursuit of perfection, intense team collaboration and more

By Christian Zibreg on Oct 28, 2015

Phil Schiller, 55, is a man of many superlatives, not least of which is the famous ‘can’t innovate anymore, my ass’ message to Apple haters during the unveiling of the radically revamped Mac Pro workstation.

And as a guy who oversees Apple’s marketing initiatives across the globe and acts as the steward of the company’s relationship with developers, it’s his nature and his job to promote collaboration between engineers, designers and executives.

In a rare and interesting interview with Mashable editor-at-large Lance Ulanoff (Mashable? This is the new Apple, get used to it), Schiller talks in detail about internal collaboration that makes radical products like the new 12-inch MacBook possible.

He and John Terns, who is Vice President of Mac and iPad engineering, also touch on a bunch of topics that are dear to the hearts of Apple’s many fans, including an upcoming flying saucer-shaped campus, hybrid computing devices, Apple’s design processes and much more. Read More


Apple shows off Watch at Milan’s Salone Del Mobile Design Fair, with executives on hand

By Christian Zibreg on Apr 17, 2015

Apple is showing off the Apple Watch at the Salone Del Mobile Design fair in Milan, Italy, with SVP of Worldwide Marketing, Phil Schiller, and industrial designer, Marc Newson, both on hand at the event.

The device is displayed in rows of glass-topped tables inside the Carlo e Camilla restaurant in Segheria. In addition to using literally the same tables found in its own retail stores, Apple’s replicated the U.S. Apple Store try-on experience at the fair.

This despite the device not yet being available for pre-order in Italy. Thankfully, Italian blog and French site have provided several photographs of Schiller and Newson showing off their device and posing for photographs. Read More


Apple SVP Phil Schiller tears Google Glass to shreds in email exchange

By Jake Smith on Jan 19, 2015

Phil Schiller, Apple Senior Vice President of Marketing, didn’t have kind words to share when emailed about Google Glass, the search giant’s experimental wearable that’s about to be mass produced for consumers in 2015. Read More


Watch Apple’s boss Tim Cook getting ice bath to benefit ALS research

By Christian Zibreg on Aug 15, 2014

Yesterday, Apple’s marketing honcho Phil Schiller undertook the Ice Bucket Challenge. In a tweet accompanied by a series of images showing himself dumping a bucket of ice water on his head at the beaches, Schiller called on Apple CEO Tim Cook to accept the challenge and also get doused, by tagging him in the post.

Sure enough, Cook rose to the occasion and had a bucket of ice water poured over his head by recording artist Michael Franti.

Even better, this all happened in front of company employees who earlier tonight gathered for Apple’s Diversity beer bash at 1 Infinite Loop headquarters. And in an even more peculiar move, the iPhone maker has documented this in a video posted to its official YouTube channel and included for your viewing pleasure right below the fold… Read More


Apple moves much of its TV advertising in house

By Joe Rossignol on Jun 4, 2014

Apple is moving away from its longtime ad agency TBWA\Chiat\Day and creating more of its television advertisements from within, according to Bloomberg. The report, which cites sources with knowledge on the matter, claims that Apple has an in-house creative team consisting of at least two former employees that the company hired away from Media Arts Lab, a division of TBWA that works exclusively for the iPhone maker.

The company moved to in-house campaigns just a few months after marketing chief Phil Schiller contemplated leaving Media Art Labs in January 2013. The team has gone on to create the iPad Air ad last year that showed off its thinness, and also produced a spot featuring Robin Williams reciting the American drama film Dead Poets Society just five months ago…  Read More


Eddy Cue and Phil Schiller on hand for Apple’s SXSW iTunes Festival

By Cody Lee on Mar 12, 2014

Apple’s SXSW iTunes Festival kicked off last night at the Moody Theater in Austin, Texas. The 5-day concert is the first that the company has hosted in the United States, and will feature performances by a number of high-profile musicians.

London Grammar kicked off the Festival last night, followed by the Imagine Dragons and Coldplay. And a couple of Apple execs were on hand for the show, including SVP of Internet Software Eddy Cue and SVP of marketing Philip Schiller… Read More


Apple’s marketing head honcho Phil Schiller to appear on the witness stand again

By Christian Zibreg on Feb 13, 2014

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, will take the witness stand again in the second Apple v. Samsung trial due in March, a pair of court filings PCMag spotted on Thursday have revealed.

Furthermore, Apple’s former iOS boss Scott Forstall seems to be on Apple’s and Samsung’s lists for possible live testimony! Forstall hasn’t spoken publicly since he got pushed out of the company on October 29, 2012 over the Apple Maps debacle… Read More


Apple execs talk Mac’s 30th anniversary, future of OS X and iOS, and more

By Cody Lee on Jan 23, 2014

In honor of the 30th anniversary of the unveiling of the original Macintosh, which happens to be tomorrow, Macworld has published a lengthy interview with three Apple executives to discuss a wide range of topics regarding the popular computer.

In the discussion, Apple’s SVP of Marketing Phil Schiller, SVP of Software Engineering Craig Federighi, and VP of Software Technology Bud Tribble talk about where the Mac has been, and where it’s going. And as usual, we’ve posted some highlights… Read More


Phil Schiller points to new mobile security report criticizing Android

By Cody Lee on Jan 21, 2014

Phil Schiller doesn’t tweet very often. But when he does, he tends to make good use of his 115,000+ followers. Early last year the executive tweeted a link to an Android-slamming mobile malware report, and today he’s pointed to another report that highlights Android’s security flaws.

This afternoon, Schiller tweeted a link to Cisco’s 2014 Annual Security Report, which was released last week. The report notes that overall vulnerabilities are the highest they’ve ever been (since tracking began in 2000), and that 99% of all mobile malware is targeted at Android devices… Read More


Phil Schiller says iPhone was a ‘bet the company’ product

By Cody Lee on Nov 15, 2013

As the Apple v. Samsung trial to recalculate the damages Samsung owes continues, Phil Schiller took the stand yesterday. Apple’s senior vice president of worldwide marketing was called up to speak with just 11 minutes left in the session.

But that still proved enough time for Schiller to dish out some interesting details about his role at Apple, and its early days of iPhone development. He said around 100 people worked on what was referred to as the ‘bet the company’ product… Read More


Apple serves blog with takedown notice over posting iTunes Radio contract

By Ed Sutherland on Oct 15, 2013

Most of Apple’s legal actions happen with other multi-billion tech firms. But sometime, the Cupertino, California company likes to scare to scare the pants off small fry. Take for example Digital Music News (DMN), which Sunday yielded to demands by Apple, removing a copy of an iTunes Radio contract.

The contract, first published by DMN in June, showed how Apple “forced sub-standard terms” on independent music publishers. Apple claimed publication of the contract violated copyright laws, a claim one law professor described as “a jerk move.”

Was Apple protecting copyrights or again using legal muscle to manage its corporate image? Read More


Nat Geo photographer commends iPhone 5s camera

By Cody Lee on Oct 8, 2013

During his latest trip to Scotland, National Geographic photographer Jim Richardson snapped over 4,000 photos using his new iPhone 5s. And he had nothing but good things to say about the smartphone and its camera.

In a Nat Geo blog post, Richardson shared some thoughts on using the device, noting that what surprised him most was picture quality. He never felt like he was settling for photos because he was using a mobile phone… Read More


Phil Schiller, Scott Forstall could testify in Samsung damages trial

By Cody Lee on Oct 4, 2013

Since Apple announced his exodus last fall, we’ve seen and heard very little from Scott Forstall. Actually, we haven’t seen him at all, and the only time we’ve heard his name mentioned has been in skeuomorphic jokes.

But that could change next month. According to a new report, Mr. Forstall could finally be forced out of hiding to appear as a witness alongside Phil Schiller in a partial damages retrial between Apple and Samsung… Read More


Phil Schiller calls out Samsung for benchmark ‘shenanigans’

By Cody Lee on Oct 1, 2013

Apple’s senior vice president of Worldwide Marketing Phil Schiller is at it again, stirring the pot via his Twitter again. Earlier this year he called out Android for its staggering malware problem, and today he put Samsung in his sights.

This morning, Schiller tweeted out a link to an ArsTechnica article called ‘Galaxy Note 3’s benchmarking “adjustments” inflate scores by up to 20%.’ And the SVP calls ‘shenanigans’ on Samsung’s attempt to pad its benchmark scores… Read More


Apple SVP Phil Schiller sells nearly $20 million in company stock

By Cody Lee on Aug 16, 2013

Apple’s Senior Vice President of Worldwide Marketing Phil Schiller became $20 million richer today, according to documents filed with the SEC. The papers show that Schiller cashed in a ton of Apple stock for more than $18 million in cash.

In all, Schiller sold a total of 37,172 shares of common stock at a price of $500 for a total haul of $18.6 million. That’s almost exactly half of his 75,000 shares that vested in June, which was half of the 150,000 share bonus he received last fall… Read More


Apple’s marketing honcho Phil Schiller launches attacks on Android on eve of Galaxy S4 launch

By Christian Zibreg on Mar 13, 2013

Following today’s unexpected news of Google’s SVP Andy Rubin leaving Android to focus on moonshot projects at the Internet giant – and conveniently just 24 hours ahead of Samsung’s big unveiling of the Galaxy S4 at the Unpacked event in New York City – Apple’s SVP of Worldwide Marketing Phil Schiller sat down with The Wall Street Journal to pooh-pooh the Android platform.

He’s touched upon several controversial topics, including Android fragmentation and lack of integration. And dismissing the looming Samsung launch, the exec called Android “a free replacement for a feature phone” and cited Apple’s own research claiming four times as many iPhone users switched from Android than to Android during the fourth quarter… Read More


Phil Schiller tweets link to Android-slamming mobile malware report

By Cody Lee on Mar 7, 2013

Phil Schiller, although probably the most active Twitter user of the Apple executive team, doesn’t tweet much. And when he does, it’s usually generic things like “new Flipboard app for iPhone is very nice,” or “way to go Giants!!!”

But the Worldwide Marketing SVP switched things up a bit this morning, tweeting out a very deliberate link to a new mobile malware report by F-Labs that slams Android for its malware issues, telling folks to “be safe out there…” Read More


Reuters clarifies budget iPhone story: Apple won’t blindly pursue marketshare

By Cody Lee on Jan 11, 2013

And the plot continues to thicken. After two major news outlets ran stories earlier this week claiming that Apple was working on a less-expensive iPhone, Reuters reported that the company had no such plans, citing comments made to a Chinese newspaper by Apple’s marketing chief Phil Schiller.

But as most of you know, Reuters retracted the report earlier today. It was unclear at the time why it had chosen to remove the story, but it’s attempting to clear things up this afternoon with a new report called “Apple won’t blindly pursue market share” that helps shed some light on what happened… Read More


On budget iPhone…

By Christian Zibreg on Jan 10, 2013

Just a quick thought here on this less-pricey iPhone meme. Per reports, Apple’s marketing boss Phil Schiller uncharacteristically responded with a statement to Shanghai Evening News in order to poke holes in the rumor that was beginning to pick up considerable steam. He claims that “despite the popularity of cheap smartphones”, such a device “will never be the future of Apple’s products”.

But it’s an ambiguous dismissal (it’s translated from Japanese) and it does’t outright deny whispers of Apple internally exploring the idea. His words just don’t tell the whole truth. Plus, Apple has a history of lying to the media. The company often makes bold denials, only to refute its own rebuttal by doing exactly what it’s said won’t do. If Android is anything to go by, an affordable iPhone could easily make a huge difference… Read More


Confirmed: Apple’s marketing honcho shoots down budget iPhone talk

By Christian Zibreg on Jan 10, 2013

Samsung is planning to refresh its flagship consumer electronics products at a media event on February 21, rumors are swirling that Apple is about to branch out the iPhone into two hardware versions: one flagship model aimed at high-end consumers and the other budget model costing up to $149, reportedly made from cheaper materials and possibly crammed with less features.

The inexpensive device, according to the latest chatter, should be targeted at price-conscious shoppers in China and other emerging markets. Though both WSJ and Bloomberg over the past year reported a few times that Apple executives have explored a less expensive iPhone sold without a contractual obligation, the company’s SVP of Worldwide Marketing Phil Schiller has reportedly debunked the rumor in an interview with a Japanese newspaper… Read More

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