By Christian Zibreg on Aug 15, 2014
Yesterday, Apple’s marketing honcho Phil Schiller undertook the Ice Bucket Challenge. In a tweet accompanied by a series of images showing himself dumping a bucket of ice water on his head at the beaches, Schiller called on Apple CEO Tim Cook to accept the challenge and also get doused, by tagging him in the post.
Sure enough, Cook rose to the occasion and had a bucket of ice water poured over his head by recording artist Michael Franti.
Even better, this all happened in front of company employees who earlier tonight gathered for Apple’s Diversity beer bash at 1 Infinite Loop headquarters. And in an even more peculiar move, the iPhone maker has documented this in a video posted to its official YouTube channel and included for your viewing pleasure right below the fold… Read More
By Joe Rossignol on Jun 4, 2014
Apple is moving away from its longtime ad agency TBWA\Chiat\Day and creating more of its television advertisements from within, according to Bloomberg. The report, which cites sources with knowledge on the matter, claims that Apple has an in-house creative team consisting of at least two former employees that the company hired away from Media Arts Lab, a division of TBWA that works exclusively for the iPhone maker.
The company moved to in-house campaigns just a few months after marketing chief Phil Schiller contemplated leaving Media Art Labs in January 2013. The team has gone on to create the iPad Air ad last year that showed off its thinness, and also produced a spot featuring Robin Williams reciting the American drama film Dead Poets Society just five months ago… Read More
By Cody Lee on Mar 12, 2014
Apple’s SXSW iTunes Festival kicked off last night at the Moody Theater in Austin, Texas. The 5-day concert is the first that the company has hosted in the United States, and will feature performances by a number of high-profile musicians.
London Grammar kicked off the Festival last night, followed by the Imagine Dragons and Coldplay. And a couple of Apple execs were on hand for the show, including SVP of Internet Software Eddy Cue and SVP of marketing Philip Schiller… Read More
By Christian Zibreg on Feb 13, 2014
Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, will take the witness stand again in the second Apple v. Samsung trial due in March, a pair of court filings PCMag spotted on Thursday have revealed.
Furthermore, Apple’s former iOS boss Scott Forstall seems to be on Apple’s and Samsung’s lists for possible live testimony! Forstall hasn’t spoken publicly since he got pushed out of the company on October 29, 2012 over the Apple Maps debacle… Read More
By Cody Lee on Jan 23, 2014
In honor of the 30th anniversary of the unveiling of the original Macintosh, which happens to be tomorrow, Macworld has published a lengthy interview with three Apple executives to discuss a wide range of topics regarding the popular computer.
In the discussion, Apple’s SVP of Marketing Phil Schiller, SVP of Software Engineering Craig Federighi, and VP of Software Technology Bud Tribble talk about where the Mac has been, and where it’s going. And as usual, we’ve posted some highlights… Read More
By Cody Lee on Jan 21, 2014
Phil Schiller doesn’t tweet very often. But when he does, he tends to make good use of his 115,000+ followers. Early last year the executive tweeted a link to an Android-slamming mobile malware report, and today he’s pointed to another report that highlights Android’s security flaws.
This afternoon, Schiller tweeted a link to Cisco’s 2014 Annual Security Report, which was released last week. The report notes that overall vulnerabilities are the highest they’ve ever been (since tracking began in 2000), and that 99% of all mobile malware is targeted at Android devices… Read More
By Cody Lee on Nov 15, 2013
As the Apple v. Samsung trial to recalculate the damages Samsung owes continues, Phil Schiller took the stand yesterday. Apple’s senior vice president of worldwide marketing was called up to speak with just 11 minutes left in the session.
But that still proved enough time for Schiller to dish out some interesting details about his role at Apple, and its early days of iPhone development. He said around 100 people worked on what was referred to as the ‘bet the company’ product… Read More
By Ed Sutherland on Oct 15, 2013
Most of Apple’s legal actions happen with other multi-billion tech firms. But sometime, the Cupertino, California company likes to scare to scare the pants off small fry. Take for example Digital Music News (DMN), which Sunday yielded to demands by Apple, removing a copy of an iTunes Radio contract.
The contract, first published by DMN in June, showed how Apple “forced sub-standard terms” on independent music publishers. Apple claimed publication of the contract violated copyright laws, a claim one law professor described as “a jerk move.”
Was Apple protecting copyrights or again using legal muscle to manage its corporate image? Read More
By Cody Lee on Oct 8, 2013
During his latest trip to Scotland, National Geographic photographer Jim Richardson snapped over 4,000 photos using his new iPhone 5s. And he had nothing but good things to say about the smartphone and its camera.
In a Nat Geo blog post, Richardson shared some thoughts on using the device, noting that what surprised him most was picture quality. He never felt like he was settling for photos because he was using a mobile phone… Read More
By Cody Lee on Oct 4, 2013
Since Apple announced his exodus last fall, we’ve seen and heard very little from Scott Forstall. Actually, we haven’t seen him at all, and the only time we’ve heard his name mentioned has been in skeuomorphic jokes.
But that could change next month. According to a new report, Mr. Forstall could finally be forced out of hiding to appear as a witness alongside Phil Schiller in a partial damages retrial between Apple and Samsung… Read More
By Cody Lee on Oct 1, 2013
Apple’s senior vice president of Worldwide Marketing Phil Schiller is at it again, stirring the pot via his Twitter again. Earlier this year he called out Android for its staggering malware problem, and today he put Samsung in his sights.
This morning, Schiller tweeted out a link to an ArsTechnica article called ‘Galaxy Note 3’s benchmarking “adjustments” inflate scores by up to 20%.’ And the SVP calls ‘shenanigans’ on Samsung’s attempt to pad its benchmark scores… Read More
By Cody Lee on Aug 16, 2013
Apple’s Senior Vice President of Worldwide Marketing Phil Schiller became $20 million richer today, according to documents filed with the SEC. The papers show that Schiller cashed in a ton of Apple stock for more than $18 million in cash.
In all, Schiller sold a total of 37,172 shares of common stock at a price of $500 for a total haul of $18.6 million. That’s almost exactly half of his 75,000 shares that vested in June, which was half of the 150,000 share bonus he received last fall… Read More
By Christian Zibreg on Mar 13, 2013
Following today’s unexpected news of Google’s SVP Andy Rubin leaving Android to focus on moonshot projects at the Internet giant – and conveniently just 24 hours ahead of Samsung’s big unveiling of the Galaxy S4 at the Unpacked event in New York City – Apple’s SVP of Worldwide Marketing Phil Schiller sat down with The Wall Street Journal to pooh-pooh the Android platform.
He’s touched upon several controversial topics, including Android fragmentation and lack of integration. And dismissing the looming Samsung launch, the exec called Android “a free replacement for a feature phone” and cited Apple’s own research claiming four times as many iPhone users switched from Android than to Android during the fourth quarter… Read More
By Cody Lee on Mar 7, 2013
Phil Schiller, although probably the most active Twitter user of the Apple executive team, doesn’t tweet much. And when he does, it’s usually generic things like “new Flipboard app for iPhone is very nice,” or “way to go Giants!!!”
But the Worldwide Marketing SVP switched things up a bit this morning, tweeting out a very deliberate link to a new mobile malware report by F-Labs that slams Android for its malware issues, telling folks to “be safe out there…” Read More
By Cody Lee on Jan 11, 2013
And the plot continues to thicken. After two major news outlets ran stories earlier this week claiming that Apple was working on a less-expensive iPhone, Reuters reported that the company had no such plans, citing comments made to a Chinese newspaper by Apple’s marketing chief Phil Schiller.
But as most of you know, Reuters retracted the report earlier today. It was unclear at the time why it had chosen to remove the story, but it’s attempting to clear things up this afternoon with a new report called “Apple won’t blindly pursue market share” that helps shed some light on what happened… Read More