Apple’s marketing honcho Phil Schiller joins biotech company Illumina’s board of directors

By Christian Zibreg on Jul 28, 2016

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has been named to biotechnology company Illumina’s board of directors. According to Illumina’s announcement, Phil’s track record and global experience in marketing world-class products “will help guide us as we continue to develop innovative new solutions for our customers.”

Of course, Apple’s interest in health-related technologies for the Apple Watch is well known. Illuminas President and CEO, Francis deSouza, said that Phil’s vision, integrity and passion are “fully aligned” with Illumina’s core values. Read More

 

“’P.S. spelling counts here”

By Christian Zibreg on Jul 18, 2016

In May 2013, Apple offered industry analyst Michael Gartenberg to join its marketing team under the leadership of Phil Schiller, Senior Vice President of Worldwide Marketing.

He took the job without hesitation and lasted nearly three years on it before resigning in December 2015. Gartenberg, who is currently with iMore, maintains that “Apple is probably one of the best places in the world to work” and tells a little anecdote that highlights how far Apple’s attention to detail goes. Read More

 

App Store to gain Categories tab and easier app sharing with 3D Touch

By Christian Zibreg on Jun 8, 2016

Aside from a pair of major developer-facing enhancements that are coming to the App Store this fall—Search Ads and Subscription improvements—Apple appears adamant to fix some of the longstanding pain points with store navigation and app discovery.

For instance, the Featured tab will no longer show apps a user has installed on their device.

Apple also said that it’ll be bringing back the Categories tab for the store and let you share apps on social media right from the Home screen with 3D Touch. Read More

 

App Store’s Featured section will soon stop showing apps you already have installed

By Christian Zibreg on Jun 8, 2016

Beyond Search Ads and a bunch of new options for In-App Subscriptions, Apple is making  a few subtler changes to how the App Store’s storefront apps function in the hope of improving app discovery.

As per SVP of Worldwide Marketing Phil Schiller, who also manages App Stores and Apple’s relations with developers, the store’s Featured tab will soon filter any apps you already have installed on your device, so that you’re only looking at new apps. Read More

 

Phil Schiller gives fans a grammar lesson: never pluralize Apple product names

By Christian Zibreg on Apr 29, 2016

You use your iPhone every day, but how many iPhones do you actually own? That simple question would never pass a grammar check by Apple’s boss of worldwide marketing, Phil Schiller.

Responding to a debate on pluralizing the iPad Pro name, which ensued between Andreessen Horowitz partner Benedict Evans and analyst Michael Gartenberg, Schiller tweeted that “One need never pluralize Apple product names”. But what then does he propose as the correct way of saying that Evans used two iPad Pros? Read More

 

Apple acknowledges App Store algorithm problems

By Christian Zibreg on Mar 14, 2016

Responding to a number of complaints on social media that disgruntled third-party developers posted over the weekend, Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has acknowledged that Apple is aware of the problem and has confirmed that the company is working on a solution.

“Shouldn’t happen,” reads Schiller’s response on Twitter to complaints by Mozilla’s Lisa Brester and Screenshot++ developer Wesley Dyson.

”We’ll look into it. Thank you,” Schiller wrote. Read More

 

Inside Apple: Charlie Rose interviews Tim Cook, Jony Ive, Angela Ahrendts, Phil Schiller, and more

By Jeff Benjamin on Dec 20, 2015

CBS has posted video of its Inside Apple interview conducted by 60 Minutes’ Charlie Rose. The interview encompasses a wide range of subjects such as Apple’s design studio activity, following Steve Jobs, the success of the Apple Watch, China, and much more.

True, most of the content consists of softball questions, and there’s really nothing new to be gleaned here that we didn’t already know. Still, it’s a highly-calculated, yet nevertheless interesting, look inside Ive’s design studio, Apple management meetings, and other behind-the-scenes clips. In other words, if you’re a fan of Apple, it’s basically must-see TV. Read More

 

Jeff Williams becomes Apple’s Chief Operating Officer, Phil Schiller now oversees all App Stores

By Christian Zibreg on Dec 17, 2015

Apple today announced that it is promoting Jeff Williams to Chief Operating Officer. Williams has been the company’s Vice President of Operations and served as Tim Cook’s right-hand man during the latter’s multi-year tenure as Apple’s op-chief in the Steve Jobs era.

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing and the steward of its relationship with developers, will expand his role to include leadership of the App Stores across all Apple platforms. Read More

 

Apple’s marketing honcho discusses pursuit of perfection, intense team collaboration and more

By Christian Zibreg on Oct 28, 2015

Phil Schiller, 55, is a man of many superlatives, not least of which is the famous ‘can’t innovate anymore, my ass’ message to Apple haters during the unveiling of the radically revamped Mac Pro workstation.

And as a guy who oversees Apple’s marketing initiatives across the globe and acts as the steward of the company’s relationship with developers, it’s his nature and his job to promote collaboration between engineers, designers and executives.

In a rare and interesting interview with Mashable editor-at-large Lance Ulanoff (Mashable? This is the new Apple, get used to it), Schiller talks in detail about internal collaboration that makes radical products like the new 12-inch MacBook possible.

He and John Terns, who is Vice President of Mac and iPad engineering, also touch on a bunch of topics that are dear to the hearts of Apple’s many fans, including an upcoming flying saucer-shaped campus, hybrid computing devices, Apple’s design processes and much more. Read More

 

Apple shows off Watch at Milan’s Salone Del Mobile Design Fair, with executives on hand

By Christian Zibreg on Apr 17, 2015

Apple is showing off the Apple Watch at the Salone Del Mobile Design fair in Milan, Italy, with SVP of Worldwide Marketing, Phil Schiller, and industrial designer, Marc Newson, both on hand at the event.

The device is displayed in rows of glass-topped tables inside the Carlo e Camilla restaurant in Segheria. In addition to using literally the same tables found in its own retail stores, Apple’s replicated the U.S. Apple Store try-on experience at the fair.

This despite the device not yet being available for pre-order in Italy. Thankfully, Italian blog Macitynet.it and French site iGen.fr have provided several photographs of Schiller and Newson showing off their device and posing for photographs. Read More

 

Apple SVP Phil Schiller tears Google Glass to shreds in email exchange

By Jake Smith on Jan 19, 2015

Phil Schiller, Apple Senior Vice President of Marketing, didn’t have kind words to share when emailed about Google Glass, the search giant’s experimental wearable that’s about to be mass produced for consumers in 2015. Read More

 

Watch Apple’s boss Tim Cook getting ice bath to benefit ALS research

By Christian Zibreg on Aug 15, 2014

Yesterday, Apple’s marketing honcho Phil Schiller undertook the Ice Bucket Challenge. In a tweet accompanied by a series of images showing himself dumping a bucket of ice water on his head at the beaches, Schiller called on Apple CEO Tim Cook to accept the challenge and also get doused, by tagging him in the post.

Sure enough, Cook rose to the occasion and had a bucket of ice water poured over his head by recording artist Michael Franti.

Even better, this all happened in front of company employees who earlier tonight gathered for Apple’s Diversity beer bash at 1 Infinite Loop headquarters. And in an even more peculiar move, the iPhone maker has documented this in a video posted to its official YouTube channel and included for your viewing pleasure right below the fold… Read More

 

Apple moves much of its TV advertising in house

By Joe Rossignol on Jun 4, 2014

Apple is moving away from its longtime ad agency TBWA\Chiat\Day and creating more of its television advertisements from within, according to Bloomberg. The report, which cites sources with knowledge on the matter, claims that Apple has an in-house creative team consisting of at least two former employees that the company hired away from Media Arts Lab, a division of TBWA that works exclusively for the iPhone maker.

The company moved to in-house campaigns just a few months after marketing chief Phil Schiller contemplated leaving Media Art Labs in January 2013. The team has gone on to create the iPad Air ad last year that showed off its thinness, and also produced a spot featuring Robin Williams reciting the American drama film Dead Poets Society just five months ago…  Read More

 

Eddy Cue and Phil Schiller on hand for Apple’s SXSW iTunes Festival

By Cody Lee on Mar 12, 2014

Apple’s SXSW iTunes Festival kicked off last night at the Moody Theater in Austin, Texas. The 5-day concert is the first that the company has hosted in the United States, and will feature performances by a number of high-profile musicians.

London Grammar kicked off the Festival last night, followed by the Imagine Dragons and Coldplay. And a couple of Apple execs were on hand for the show, including SVP of Internet Software Eddy Cue and SVP of marketing Philip Schiller… Read More

 

Apple’s marketing head honcho Phil Schiller to appear on the witness stand again

By Christian Zibreg on Feb 13, 2014

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, will take the witness stand again in the second Apple v. Samsung trial due in March, a pair of court filings PCMag spotted on Thursday have revealed.

Furthermore, Apple’s former iOS boss Scott Forstall seems to be on Apple’s and Samsung’s lists for possible live testimony! Forstall hasn’t spoken publicly since he got pushed out of the company on October 29, 2012 over the Apple Maps debacle… Read More

 

Apple execs talk Mac’s 30th anniversary, future of OS X and iOS, and more

By Cody Lee on Jan 23, 2014

In honor of the 30th anniversary of the unveiling of the original Macintosh, which happens to be tomorrow, Macworld has published a lengthy interview with three Apple executives to discuss a wide range of topics regarding the popular computer.

In the discussion, Apple’s SVP of Marketing Phil Schiller, SVP of Software Engineering Craig Federighi, and VP of Software Technology Bud Tribble talk about where the Mac has been, and where it’s going. And as usual, we’ve posted some highlights… Read More

 

Phil Schiller points to new mobile security report criticizing Android

By Cody Lee on Jan 21, 2014

Phil Schiller doesn’t tweet very often. But when he does, he tends to make good use of his 115,000+ followers. Early last year the executive tweeted a link to an Android-slamming mobile malware report, and today he’s pointed to another report that highlights Android’s security flaws.

This afternoon, Schiller tweeted a link to Cisco’s 2014 Annual Security Report, which was released last week. The report notes that overall vulnerabilities are the highest they’ve ever been (since tracking began in 2000), and that 99% of all mobile malware is targeted at Android devices… Read More

 

Phil Schiller says iPhone was a ‘bet the company’ product

By Cody Lee on Nov 15, 2013

As the Apple v. Samsung trial to recalculate the damages Samsung owes continues, Phil Schiller took the stand yesterday. Apple’s senior vice president of worldwide marketing was called up to speak with just 11 minutes left in the session.

But that still proved enough time for Schiller to dish out some interesting details about his role at Apple, and its early days of iPhone development. He said around 100 people worked on what was referred to as the ‘bet the company’ product… Read More

 

Apple serves blog with takedown notice over posting iTunes Radio contract

By Ed Sutherland on Oct 15, 2013

Most of Apple’s legal actions happen with other multi-billion tech firms. But sometime, the Cupertino, California company likes to scare to scare the pants off small fry. Take for example Digital Music News (DMN), which Sunday yielded to demands by Apple, removing a copy of an iTunes Radio contract.

The contract, first published by DMN in June, showed how Apple “forced sub-standard terms” on independent music publishers. Apple claimed publication of the contract violated copyright laws, a claim one law professor described as “a jerk move.”

Was Apple protecting copyrights or again using legal muscle to manage its corporate image? Read More

 

Nat Geo photographer commends iPhone 5s camera

By Cody Lee on Oct 8, 2013

During his latest trip to Scotland, National Geographic photographer Jim Richardson snapped over 4,000 photos using his new iPhone 5s. And he had nothing but good things to say about the smartphone and its camera.

In a Nat Geo blog post, Richardson shared some thoughts on using the device, noting that what surprised him most was picture quality. He never felt like he was settling for photos because he was using a mobile phone… Read More

 
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