By Cody Lee on Nov 15, 2013
As the Apple v. Samsung trial to recalculate the damages Samsung owes continues, Phil Schiller took the stand yesterday. Apple’s senior vice president of worldwide marketing was called up to speak with just 11 minutes left in the session.
But that still proved enough time for Schiller to dish out some interesting details about his role at Apple, and its early days of iPhone development. He said around 100 people worked on what was referred to as the ‘bet the company’ product… Read More
By Ed Sutherland on Oct 15, 2013
Most of Apple’s legal actions happen with other multi-billion tech firms. But sometime, the Cupertino, California company likes to scare to scare the pants off small fry. Take for example Digital Music News (DMN), which Sunday yielded to demands by Apple, removing a copy of an iTunes Radio contract.
The contract, first published by DMN in June, showed how Apple “forced sub-standard terms” on independent music publishers. Apple claimed publication of the contract violated copyright laws, a claim one law professor described as “a jerk move.”
Was Apple protecting copyrights or again using legal muscle to manage its corporate image? Read More
By Cody Lee on Oct 8, 2013
During his latest trip to Scotland, National Geographic photographer Jim Richardson snapped over 4,000 photos using his new iPhone 5s. And he had nothing but good things to say about the smartphone and its camera.
In a Nat Geo blog post, Richardson shared some thoughts on using the device, noting that what surprised him most was picture quality. He never felt like he was settling for photos because he was using a mobile phone… Read More
By Cody Lee on Oct 4, 2013
Since Apple announced his exodus last fall, we’ve seen and heard very little from Scott Forstall. Actually, we haven’t seen him at all, and the only time we’ve heard his name mentioned has been in skeuomorphic jokes.
But that could change next month. According to a new report, Mr. Forstall could finally be forced out of hiding to appear as a witness alongside Phil Schiller in a partial damages retrial between Apple and Samsung… Read More
By Cody Lee on Oct 1, 2013
Apple’s senior vice president of Worldwide Marketing Phil Schiller is at it again, stirring the pot via his Twitter again. Earlier this year he called out Android for its staggering malware problem, and today he put Samsung in his sights.
This morning, Schiller tweeted out a link to an ArsTechnica article called ‘Galaxy Note 3’s benchmarking “adjustments” inflate scores by up to 20%.’ And the SVP calls ‘shenanigans’ on Samsung’s attempt to pad its benchmark scores… Read More
By Cody Lee on Aug 16, 2013
Apple’s Senior Vice President of Worldwide Marketing Phil Schiller became $20 million richer today, according to documents filed with the SEC. The papers show that Schiller cashed in a ton of Apple stock for more than $18 million in cash.
In all, Schiller sold a total of 37,172 shares of common stock at a price of $500 for a total haul of $18.6 million. That’s almost exactly half of his 75,000 shares that vested in June, which was half of the 150,000 share bonus he received last fall… Read More
By Christian Zibreg on Mar 13, 2013
Following today’s unexpected news of Google’s SVP Andy Rubin leaving Android to focus on moonshot projects at the Internet giant – and conveniently just 24 hours ahead of Samsung’s big unveiling of the Galaxy S4 at the Unpacked event in New York City – Apple’s SVP of Worldwide Marketing Phil Schiller sat down with The Wall Street Journal to pooh-pooh the Android platform.
He’s touched upon several controversial topics, including Android fragmentation and lack of integration. And dismissing the looming Samsung launch, the exec called Android “a free replacement for a feature phone” and cited Apple’s own research claiming four times as many iPhone users switched from Android than to Android during the fourth quarter… Read More
By Cody Lee on Mar 7, 2013
Phil Schiller, although probably the most active Twitter user of the Apple executive team, doesn’t tweet much. And when he does, it’s usually generic things like “new Flipboard app for iPhone is very nice,” or “way to go Giants!!!”
But the Worldwide Marketing SVP switched things up a bit this morning, tweeting out a very deliberate link to a new mobile malware report by F-Labs that slams Android for its malware issues, telling folks to “be safe out there…” Read More
By Cody Lee on Jan 11, 2013
And the plot continues to thicken. After two major news outlets ran stories earlier this week claiming that Apple was working on a less-expensive iPhone, Reuters reported that the company had no such plans, citing comments made to a Chinese newspaper by Apple’s marketing chief Phil Schiller.
But as most of you know, Reuters retracted the report earlier today. It was unclear at the time why it had chosen to remove the story, but it’s attempting to clear things up this afternoon with a new report called “Apple won’t blindly pursue market share” that helps shed some light on what happened… Read More
By Christian Zibreg on Jan 10, 2013
Just a quick thought here on this less-pricey iPhone meme. Per reports, Apple’s marketing boss Phil Schiller uncharacteristically responded with a statement to Shanghai Evening News in order to poke holes in the rumor that was beginning to pick up considerable steam. He claims that “despite the popularity of cheap smartphones”, such a device “will never be the future of Apple’s products”.
But it’s an ambiguous dismissal (it’s translated from Japanese) and it does’t outright deny whispers of Apple internally exploring the idea. His words just don’t tell the whole truth. Plus, Apple has a history of lying to the media. The company often makes bold denials, only to refute its own rebuttal by doing exactly what it’s said won’t do. If Android is anything to go by, an affordable iPhone could easily make a huge difference… Read More
By Christian Zibreg on Jan 10, 2013
Samsung is planning to refresh its flagship consumer electronics products at a media event on February 21, rumors are swirling that Apple is about to branch out the iPhone into two hardware versions: one flagship model aimed at high-end consumers and the other budget model costing up to $149, reportedly made from cheaper materials and possibly crammed with less features.
The inexpensive device, according to the latest chatter, should be targeted at price-conscious shoppers in China and other emerging markets. Though both WSJ and Bloomberg over the past year reported a few times that Apple executives have explored a less expensive iPhone sold without a contractual obligation, the company’s SVP of Worldwide Marketing Phil Schiller has reportedly debunked the rumor in an interview with a Japanese newspaper… Read More
By Christian Zibreg on Nov 2, 2012
The South Korean conglomerate Samsung will get another crack at questioning Phil Schiller, Apple’s SVP of Worldwide Marketing, as part of the appeal proceedings concerning the Apple v. Samsung monster suit, a California court ordered yesterday following a request from Samsung lawyers. Apple must make Schiller available for another deposition this coming Monday. The massive lawsuit culminated when the jury handed the verdict, awarding Apple more than $1 billion in damages (the company wants more) while also ruling it did not infringe upon any of the patents held by its South Korean rival… Read More
By Christian Zibreg on Oct 31, 2012
In a classic marketing 101 move, online retailer Amazon last week highlighted the iPad mini’s perceived flaws in a huge Kindle Fire HD ad on its web site. The move came after Amazon uncharacteristically compared the iPad mini to its tablet in an earnings release announcing its first loss in nine years. Advertising against the iPad mini, Amazon listed Apple’s device as having a mono speaker versus dual stereo speakers on its tablet. Some people likely bought this as Apple’s own web page makes no mention of stereo speakers and the Tech Specs page only confirms “built-in speaker”.
Always quick to right the wrongs, Apple’s head honcho of worldwide marketing allegedly confirmed in an email exchange with a fan that the smaller iPad does have built-in stereo speakers. We expect Amazon to update its homepage ad shortly… Read More
By Christian Zibreg on Oct 26, 2012
Like his boss Tim Cook, Apple’s head honcho of worldwide marketing Phil Schiller is doing some explaining these days. After the iPad mini arrived and surprised folks who’ve been holding their breath for a $199 iPad, he sat with Reuters to explain that Apple doesn’t know how to make a $199 tablet that isn’t a piece of junk.
Today, he defends the device’s $329 starting price in an interview with TIME. He also explains why Apple ignored netbooks and how the company, after seven generations of the iMac, came about dropping a built-in optical drive on the revamped lineup and what it means for the future of computing… Read More
By Christian Zibreg on Oct 24, 2012
I have long insisted that Android people (lots of them, but not all) aren’t accustomed to pay for quality because Google envision Android as an ad-supported ecosystem, an extension of its business philosophy on the web. Some Apple fans were taken aback when Apple priced the iPad mini at $329 rather than $249 or even $199. While analysts believe the current price defends the iPad ecosystem from above and have no doubt the gizmo will be a smash hit, Apple’s head honcho of worldwide marketing Phil Schiller went on the record to defend the iPad mini’s price tag, here’s what came out of him… Read More
By Jeff Benjamin on Oct 16, 2012
Yesterday we emphasized the lack of an ambient light sensor in the 5th generation iPod touch after initially highlighting the omission in our iPod touch 5th gen review.
Now a reader claims to have emailed Apple’s SVP of worldwide marketing, Phil Schiller, and received a response explaining the drop of the sensor. The reason for the omission? It’s just too thin. Read More
By Christian Zibreg on Sep 25, 2012
Phil Schiller, SVP of Worldwide Marketing, is also known as steward of Apple’s relationship with app developers. Increasingly, Schiller is becoming the public face of Apple, which shouldn’t come as a surprise given how he “channeled Jobs’s perspective so consistently”, according to a Businessweek profile.
Schiller was the guy who told us why the iPhone 5 doesn’t have NFC, he also lowered expectations that the Passbook app would become an e-wallet solution and reminded us of the Apple way of doing things.
And now, Apple has dispatched its marketing honcho to help alleviate growing concerns that the iPhone 5 is susceptible to scratches and scuffs due to its anodized aluminum surface being only skin deep… Read More
By Cody Lee on Sep 12, 2012
This year, similar to years past, a lot of folks expected to see Apple add NFC to its new smartphone. And even after previous reports all but ruled out the tech, a last minute scoop made it a possibility again.
Alas, the iPhone 5 event came and went, with no mention of Near Field Communications. And the company has since confirmed that the handset does not contain the wireless payment tech. Here’s why… Read More
By Christian Zibreg on Jul 31, 2012
It’s day two of the monster Apple vs. Samsung trial and Apple’s senior vice president of worldwide marketing Phil Schiller testified, but only briefly as the jury was dismissed for the day. What came out of him reflects Steve Jobs’ notion that it is Apple’s rather than the consumers’ job to know what they want.
He also mentioned Apple New Product Process for exploring new products and revealed it was he that Steve Jobs sent the vacation photo to at the 2007 MacWorld introduction of the iPhone… Read More
By Christian Zibreg on Jun 8, 2012
Bloomberg Businessweek ran an interesting profile of Apple’s senior vice president of worldwide marketing Phil Schiller who after CEO Tim Cook is said to be under tremendous pressure to fill the void following Steve Jobs’ passing last October.
In a way, he is in charge of what’s known as the world’s greatest marketing machine. Schiller, 52, controls a $1 billion global advertising budget and is responsible for Apple’s 180-degree turn with new celebrity commercials.
He “has the daunting task of keeping Apple cool” and is very well aware that “he’ll get more than his fair share of blame if the new products aren’t hits”… Read More