By Cody Lee on Dec 23, 2016
Apple is working with Consumer Reports to better understand their MacBook Pro battery tests, according to Phil Schiller. The company’s SVP of marketing sent out a tweet late Friday night, saying CR’s test results don’t match Apple’s data.
Schiller’s comments follow Consumer Reports’ scathing review of Apple’s new MacBook Pro, in which the product-testing magazine said, for the first time ever, that it could not recommend the laptop due to inconsistencies in battery life. Read More
By Christian Zibreg on Dec 7, 2016
According to Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, the App Store last month enjoyed the highest monthly sales ever since its inception in the summer of 2008. “November 2016 was a record breaker for the App Store—the highest monthly sales ever in its history,” reads the tweet.
Although Schiller didn’t provide any hard numbers, in just two weeks during last year’s holiday season the App Store raked in a massive $1.1 billion revenue from sales of iOS apps and In-App Purchases. Read More
By Christian Zibreg on Nov 21, 2016
Software developer Ben Slaney asked Apple via email to give a more detailed clarification as to why the new MacBook Pro does not provide a 32-gigabyte build-to-order option for power users looking to max out the RAM. He allegedly received a response from Phil Schiller, who is boss of worldwide marketing at Apple and the steward of the firm’s developer relations.
Schiller’s response reveals that doubling the RAM from 16 to 32 gigabytes would have required a different logic board design versus the notebook’s mustache-shaped logic board, one that would have reduced space for batteries. Read More
By Christian Zibreg on Nov 14, 2016
As first reviews of the new MacBook Pro hit the web this morning, Apple’s marketing boss Phil Schiller took to Backchannel to dispel some of the myths saying his company has been stubbornly dismissive of the idea of a touchscreen Mac for no apparent reason. Schiller reveals that Apple has actually spent years testing if touchscreens made sense on the Mac before realizing that touching things on a 27-inch screen quickly becomes “absurd”. Read More
By Christian Zibreg on Nov 2, 2016
Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, sat down for an exclusive wide-ranging interview with British newspaper The Independent. He talked the MacBook Pro controversy, explaining why the refreshed notebook has retained the 3.5mm analog headphone jack, but lost an SD card slot.
He also touched upon a few other controversial topics, like Apple’s product philosophy when it comes to the notebook form factor in general and the company’s stubborn refusal to release a touchscreen-enabled Mac. Read More
By Christian Zibreg on Sep 8, 2016
Apple’s marketing honcho Phil Schiller said during yesterday’s iPhone 7 keynote that the company has had the courage and vision to remove the ubiquitous 3.55 mm audio headphone jack from the handset in a forward-thinking move that has allowed its engineers to cram more hardware features inside the handset than ever before.
Schiller, Greg Joswiak and hardware chief Dan Riccio took to BuzzFeed News to list some of the new iPhone 7 features made possible by the abolished jack. Read More
By Christian Zibreg on Jul 28, 2016
Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has been named to biotechnology company Illumina’s board of directors. According to Illumina’s announcement, Phil’s track record and global experience in marketing world-class products “will help guide us as we continue to develop innovative new solutions for our customers.”
Of course, Apple’s interest in health-related technologies for the Apple Watch is well known. Illuminas President and CEO, Francis deSouza, said that Phil’s vision, integrity and passion are “fully aligned” with Illumina’s core values. Read More
By Christian Zibreg on Jul 18, 2016
In May 2013, Apple offered industry analyst Michael Gartenberg to join its marketing team under the leadership of Phil Schiller, Senior Vice President of Worldwide Marketing.
He took the job without hesitation and lasted nearly three years on it before resigning in December 2015. Gartenberg, who is currently with iMore, maintains that “Apple is probably one of the best places in the world to work” and tells a little anecdote that highlights how far Apple’s attention to detail goes. Read More
By Christian Zibreg on Jun 8, 2016
Aside from a pair of major developer-facing enhancements that are coming to the App Store this fall—Search Ads and Subscription improvements—Apple appears adamant to fix some of the longstanding pain points with store navigation and app discovery.
For instance, the Featured tab will no longer show apps a user has installed on their device.
Apple also said that it’ll be bringing back the Categories tab for the store and let you share apps on social media right from the Home screen with 3D Touch. Read More
By Christian Zibreg on Jun 8, 2016
Beyond Search Ads and a bunch of new options for In-App Subscriptions, Apple is making a few subtler changes to how the App Store’s storefront apps function in the hope of improving app discovery.
As per SVP of Worldwide Marketing Phil Schiller, who also manages App Stores and Apple’s relations with developers, the store’s Featured tab will soon filter any apps you already have installed on your device, so that you’re only looking at new apps. Read More
By Christian Zibreg on Apr 29, 2016
You use your iPhone every day, but how many iPhones do you actually own? That simple question would never pass a grammar check by Apple’s boss of worldwide marketing, Phil Schiller.
Responding to a debate on pluralizing the iPad Pro name, which ensued between Andreessen Horowitz partner Benedict Evans and analyst Michael Gartenberg, Schiller tweeted that “One need never pluralize Apple product names”. But what then does he propose as the correct way of saying that Evans used two iPad Pros? Read More
By Christian Zibreg on Mar 14, 2016
Responding to a number of complaints on social media that disgruntled third-party developers posted over the weekend, Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has acknowledged that Apple is aware of the problem and has confirmed that the company is working on a solution.
“Shouldn’t happen,” reads Schiller’s response on Twitter to complaints by Mozilla’s Lisa Brester and Screenshot++ developer Wesley Dyson.
”We’ll look into it. Thank you,” Schiller wrote. Read More
By Jeff Benjamin on Dec 20, 2015
CBS has posted video of its Inside Apple interview conducted by 60 Minutes’ Charlie Rose. The interview encompasses a wide range of subjects such as Apple’s design studio activity, following Steve Jobs, the success of the Apple Watch, China, and much more.
True, most of the content consists of softball questions, and there’s really nothing new to be gleaned here that we didn’t already know. Still, it’s a highly-calculated, yet nevertheless interesting, look inside Ive’s design studio, Apple management meetings, and other behind-the-scenes clips. In other words, if you’re a fan of Apple, it’s basically must-see TV. Read More
By Christian Zibreg on Dec 17, 2015
Apple today announced that it is promoting Jeff Williams to Chief Operating Officer. Williams has been the company’s Vice President of Operations and served as Tim Cook’s right-hand man during the latter’s multi-year tenure as Apple’s op-chief in the Steve Jobs era.
Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing and the steward of its relationship with developers, will expand his role to include leadership of the App Stores across all Apple platforms. Read More
By Christian Zibreg on Oct 28, 2015
Phil Schiller, 55, is a man of many superlatives, not least of which is the famous ‘can’t innovate anymore, my ass’ message to Apple haters during the unveiling of the radically revamped Mac Pro workstation.
And as a guy who oversees Apple’s marketing initiatives across the globe and acts as the steward of the company’s relationship with developers, it’s his nature and his job to promote collaboration between engineers, designers and executives.
In a rare and interesting interview with Mashable editor-at-large Lance Ulanoff (Mashable? This is the new Apple, get used to it), Schiller talks in detail about internal collaboration that makes radical products like the new 12-inch MacBook possible.
He and John Terns, who is Vice President of Mac and iPad engineering, also touch on a bunch of topics that are dear to the hearts of Apple’s many fans, including an upcoming flying saucer-shaped campus, hybrid computing devices, Apple’s design processes and much more. Read More
By Christian Zibreg on Apr 17, 2015
Apple is showing off the Apple Watch at the Salone Del Mobile Design fair in Milan, Italy, with SVP of Worldwide Marketing, Phil Schiller, and industrial designer, Marc Newson, both on hand at the event.
The device is displayed in rows of glass-topped tables inside the Carlo e Camilla restaurant in Segheria. In addition to using literally the same tables found in its own retail stores, Apple’s replicated the U.S. Apple Store try-on experience at the fair.
This despite the device not yet being available for pre-order in Italy. Thankfully, Italian blog Macitynet.it and French site iGen.fr have provided several photographs of Schiller and Newson showing off their device and posing for photographs. Read More
By Jake Smith on Jan 19, 2015
Phil Schiller, Apple Senior Vice President of Marketing, didn’t have kind words to share when emailed about Google Glass, the search giant’s experimental wearable that’s about to be mass produced for consumers in 2015. Read More
By Christian Zibreg on Aug 15, 2014
Yesterday, Apple’s marketing honcho Phil Schiller undertook the Ice Bucket Challenge. In a tweet accompanied by a series of images showing himself dumping a bucket of ice water on his head at the beaches, Schiller called on Apple CEO Tim Cook to accept the challenge and also get doused, by tagging him in the post.
Sure enough, Cook rose to the occasion and had a bucket of ice water poured over his head by recording artist Michael Franti.
Even better, this all happened in front of company employees who earlier tonight gathered for Apple’s Diversity beer bash at 1 Infinite Loop headquarters. And in an even more peculiar move, the iPhone maker has documented this in a video posted to its official YouTube channel and included for your viewing pleasure right below the fold… Read More
By Joe Rossignol on Jun 4, 2014
Apple is moving away from its longtime ad agency TBWA\Chiat\Day and creating more of its television advertisements from within, according to Bloomberg. The report, which cites sources with knowledge on the matter, claims that Apple has an in-house creative team consisting of at least two former employees that the company hired away from Media Arts Lab, a division of TBWA that works exclusively for the iPhone maker.
The company moved to in-house campaigns just a few months after marketing chief Phil Schiller contemplated leaving Media Art Labs in January 2013. The team has gone on to create the iPad Air ad last year that showed off its thinness, and also produced a spot featuring Robin Williams reciting the American drama film Dead Poets Society just five months ago… Read More
By Cody Lee on Mar 12, 2014
Apple’s SXSW iTunes Festival kicked off last night at the Moody Theater in Austin, Texas. The 5-day concert is the first that the company has hosted in the United States, and will feature performances by a number of high-profile musicians.
London Grammar kicked off the Festival last night, followed by the Imagine Dragons and Coldplay. And a couple of Apple execs were on hand for the show, including SVP of Internet Software Eddy Cue and SVP of marketing Philip Schiller… Read More