Apple’s marketing boss said recently that Echo-like smart speakers should sport a built-in display to help customers accomplish tasks that voice-only assistants are not very good at, like sharing photos and other interactions that may require some sort of non-voice input from the user.
A quick look at MacRumors’ Buyers Guide is all it takes to realize Apple’s neglected its Mac fans with slow upgrades. Part of the problem lies in Apple’s heavy reliance on Intel. Making matters worse, the chip maker abandoned its tick-tock release schedule as it’s become economically unsustainable.
Perhaps that’s why Apple summoned its senior executives Phil Schiller, Craig Federighi and John Ternus for “a small roundtable discussion about Mac” with five journalists (Matthew Panzarino, Lance Ulanoff, Ina Fried, John Paczkowski and John Gruber).
Mac mini is an “important” model in Apple’s family of computers and will remain a product in the company’s lineup for the time being, said Apple’s Senior Vice President of Worldwide Marketing Phil Schiller when BuzzFeed’s reporter John Paczkowski asked him about the state of the most affordable Mac desktop. He did not say, however, when the small computer might receive a hardware refresh.
Talking to a cherry-picked group of reporters in a white stucco building near Apple’s headquarters in Cupertino, Senior Vice President of Worldwide Marketing, Phil Schiller, and Senior Vice President of Software Engineering, Craig Federighi, have officially confirmed that new iMacs are coming later this year.
What’s more, the new all-in-one desktops will appeal to a segment of pro users as well. Apple also issued a minor spec-bump to the aging Mac Pro today.
Apple’s Mac Pro, last updated in December 2013, is receiving a spec-bump with faster Intel chips and other updates. The current Mac Pro model with a quad-core Xeon chip and dual AMD FirePro D300 graphics now has a faster processor with six cores and dual D500 GPUs for $2,999. The $3,999 six-core model with dual AMD FirePro D500 graphics now comes with eight CPU cores and dual D800 GPUs.
Phil Schiller, Senior Vice President of Worldwide Marketing and the guy in charge of all App Stores at Apple, announced on Twitter this morning that the company’s iOS App Design and Development Accelerator in the Yelahanka area of Bengaluru in India is officially opening. Bengaluru is the home of India’s startup scene. The populous country has some of the most vibrant and entrepreneurial iOS development communities in the world.
Apple also published useful resources at developer.apple.com/accelerator, including information pertaining to local iOS development scene.
Apple is working with Consumer Reports to better understand their MacBook Pro battery tests, according to Phil Schiller. The company’s SVP of marketing sent out a tweet late Friday night, saying CR’s test results don’t match Apple’s data.
Schiller’s comments follow Consumer Reports’ scathing review of Apple’s new MacBook Pro, in which the product-testing magazine said, for the first time ever, that it could not recommend the laptop due to inconsistencies in battery life.
According to Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, the App Store last month enjoyed the highest monthly sales ever since its inception in the summer of 2008. “November 2016 was a record breaker for the App Store—the highest monthly sales ever in its history,” reads the tweet.
Although Schiller didn’t provide any hard numbers, in just two weeks during last year’s holiday season the App Store raked in a massive $1.1 billion revenue from sales of iOS apps and In-App Purchases.
Software developer Ben Slaney asked Apple via email to give a more detailed clarification as to why the new MacBook Pro does not provide a 32-gigabyte build-to-order option for power users looking to max out the RAM. He allegedly received a response from Phil Schiller, who is boss of worldwide marketing at Apple and the steward of the firm’s developer relations.
Schiller’s response reveals that doubling the RAM from 16 to 32 gigabytes would have required a different logic board design versus the notebook’s mustache-shaped logic board, one that would have reduced space for batteries.
As first reviews of the new MacBook Pro hit the web this morning, Apple’s marketing boss Phil Schiller took to Backchannel to dispel some of the myths saying his company has been stubbornly dismissive of the idea of a touchscreen Mac for no apparent reason. Schiller reveals that Apple has actually spent years testing if touchscreens made sense on the Mac before realizing that touching things on a 27-inch screen quickly becomes “absurd”.
Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, sat down for an exclusive wide-ranging interview with British newspaper The Independent. He talked the MacBook Pro controversy, explaining why the refreshed notebook has retained the 3.5mm analog headphone jack, but lost an SD card slot.
He also touched upon a few other controversial topics, like Apple’s product philosophy when it comes to the notebook form factor in general and the company’s stubborn refusal to release a touchscreen-enabled Mac.