As first spotted by MacRumors, a Reddit user today revealed that Apple's marketing boss Phil Schiller and his wife Kim Gassett-Schiller have donated a cool $10 million to Bowdoin College's Coastal Studies Center on Harpswell Sound in Harpswell, Maine.
Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, recently sat down for a quick interview with Gadgets 360, discussing the possibility of App Store upgrade pricing, the future of Amazon Echo-like smart speakers, Apple's new programming language Swift and more.
Commenting on Echo-like products, Schiller opined that smart speakers should feature a built-in display for those times when you want to, say, share photos, which is something voice-only assistants are not perfectly suited for.
Asked to share his thoughts on devices like Google Home and Amazon's Echo, he said:
Well, I won't talk to either one specifically, I don't want to. My mother used to have a saying that if you don't have something nice to say, say nothing at all. So, instead, let's abstract the conversation just briefly to some of the general concepts and talk about those, because it's really interesting.
First of all, there is a lot of talk in the industry about voice-driven assistants and we believe deeply in voice-driven assistants that's why invest in Siri, but there is interest in a voice-only assistant, where there is no screen, and we think it's important to that there are times when it's convenient to simply use your voice when you are not able to use the screen.
For example, if you're driving and you want Siri to work for you without having to look at the screen, that's the best thing. Or maybe you're across the room, and you want to ask Siri to change the song you were listening to—you don't have to walk over and back and you can use Siri instead.
So there's many moments where a voice assistant is really beneficial, but that doesn't mean you'd never want a screen. So the idea of not having a screen, I don't think suits many situations.
For example, if I'm looking for directions and I'm using Maps, Siri can tell me those directions by voice and that's really convenient but it's even better if I can see that map, and I can see what turns are coming up, and I can see where there is congestion, I understand better my route, and what I'm going to do.
Or, for example, with photography, and one of the most popular reasons for our products is photography now, and photography requires a screen.
So the idea of a device without a screen, well it's not really useful for that whole category of photos that we all share. and all the social networking apps that are now embracing photos more and more, well, it doesn't work really so great in voice-only assistants.
Or the biggest category of all of apps is games, and I have yet to see any voice-only games that, for me, are nearly as fun as the one that I play on my screen. And so I think voice assistants are incredibly powerful, their intelligence is going to grow, they're gonna do more for us, but the role of the screen is gonna remain very important to all of this.
Bloomberg claimed Amazon was working on bringing a seven-inch touchscreen display and telephony to a next-generation Echo Home device. Due next year, the premium device will target kitchens and cost more than the current Echo gadgets.
“The latest Amazon speaker will be larger and tilt upwards so the screen can be seen when it sits on a counter and the user is standing,” said one of the people familiar with Amazon's plans.
Earlier today, Microsoft announced a new Invoke smart speaker with built-in Cortana, Harman Kardon audio technology and other features, due this fall.
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A recent supply chain rumor claimed AirPods manufacturer Inventec had landed Apple's first order for an Echo-like device with Siri, AirPlay and more. The accessory should sport a Mac Pro-like cylindrical chassis with a concave top with built-in controls and a speaker mesh.
According to Australian leakster Sonny Dickson, Apple's gadget will use Beats audio technology for “excellent acoustic performance” and include seven tweeters, a woofer and possibly the company’s W1 wireless chip which debuted in AirPods.
According to KGI Securities analyst Ming-Chi Kuo, the connected speaker will file as the iPhone maker's first AI-driven smart home device. It’s expected to be targeted at the premium segment of the market and cost more than Amazon’s $179 Echo.
The analyst said the Siri-driven speaker could be announced at WWDC 2017 in June.
Siri device mockup via iFunnyVlogger on Twitter
A quick look at MacRumors' Buyers Guide is all it takes to realize Apple's neglected its Mac fans with slow upgrades. Part of the problem lies in Apple's heavy reliance on Intel. Making matters worse, the chip maker abandoned its tick-tock release schedule as it's become economically unsustainable.
Perhaps that's why Apple summoned its senior executives Phil Schiller, Craig Federighi and John Ternus for “a small roundtable discussion about Mac” with five journalists (Matthew Panzarino, Lance Ulanoff, Ina Fried, John Paczkowski and John Gruber).
Mac mini is an “important” model in Apple's family of computers and will remain a product in the company's lineup for the time being, said Apple's Senior Vice President of Worldwide Marketing Phil Schiller when BuzzFeed's reporter John Paczkowski asked him about the state of the most affordable Mac desktop. He did not say, however, when the small computer might receive a hardware refresh.
Talking to a cherry-picked group of reporters in a white stucco building near Apple's headquarters in Cupertino, Senior Vice President of Worldwide Marketing, Phil Schiller, and Senior Vice President of Software Engineering, Craig Federighi, have officially confirmed that new iMacs are coming later this year.
What's more, the new all-in-one desktops will appeal to a segment of pro users as well. Apple also issued a minor spec-bump to the aging Mac Pro today.
Apple's Mac Pro, last updated in December 2013, is receiving a spec-bump with faster Intel chips and other updates. The current Mac Pro model with a quad-core Xeon chip and dual AMD FirePro D300 graphics now has a faster processor with six cores and dual D500 GPUs for $2,999. The $3,999 six-core model with dual AMD FirePro D500 graphics now comes with eight CPU cores and dual D800 GPUs.
Phil Schiller, Senior Vice President of Worldwide Marketing and the guy in charge of all App Stores at Apple, announced on Twitter this morning that the company's iOS App Design and Development Accelerator in the Yelahanka area of Bengaluru in India is officially opening. Bengaluru is the home of India’s startup scene. The populous country has some of the most vibrant and entrepreneurial iOS development communities in the world.
Apple also published useful resources at developer.apple.com/accelerator, including information pertaining to local iOS development scene.
Apple is working with Consumer Reports to better understand their MacBook Pro battery tests, according to Phil Schiller. The company's SVP of marketing sent out a tweet late Friday night, saying CR's test results don't match Apple's data.
Schiller's comments follow Consumer Reports' scathing review of Apple's new MacBook Pro, in which the product-testing magazine said, for the first time ever, that it could not recommend the laptop due to inconsistencies in battery life.
According to Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, the App Store last month enjoyed the highest monthly sales ever since its inception in the summer of 2008. “November 2016 was a record breaker for the App Store—the highest monthly sales ever in its history,” reads the tweet.
Although Schiller didn't provide any hard numbers, in just two weeks during last year's holiday season the App Store raked in a massive $1.1 billion revenue from sales of iOS apps and In-App Purchases.
Software developer Ben Slaney asked Apple via email to give a more detailed clarification as to why the new MacBook Pro does not provide a 32-gigabyte build-to-order option for power users looking to max out the RAM. He allegedly received a response from Phil Schiller, who is boss of worldwide marketing at Apple and the steward of the firm's developer relations.
Schiller's response reveals that doubling the RAM from 16 to 32 gigabytes would have required a different logic board design versus the notebook's mustache-shaped logic board, one that would have reduced space for batteries.
As first reviews of the new MacBook Pro hit the web this morning, Apple's marketing boss Phil Schiller took to Backchannel to dispel some of the myths saying his company has been stubbornly dismissive of the idea of a touchscreen Mac for no apparent reason. Schiller reveals that Apple has actually spent years testing if touchscreens made sense on the Mac before realizing that touching things on a 27-inch screen quickly becomes “absurd”.
Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, sat down for an exclusive wide-ranging interview with British newspaper The Independent. He talked the MacBook Pro controversy, explaining why the refreshed notebook has retained the 3.5mm analog headphone jack, but lost an SD card slot.
He also touched upon a few other controversial topics, like Apple's product philosophy when it comes to the notebook form factor in general and the company's stubborn refusal to release a touchscreen-enabled Mac.