Like they have for the past several years, Apple is promoting World AIDS Day on December 1 in a variety of ways, including lighting up red logos in Apple Stores and highlighting special App Store promotions.
Tucked away as a side-note in today’s press release with which Apple unveiled (PRODUCT)RED Special Edition iPhone 7 is an interesting update: the Cupertino firm’s raised more than $130 million for the RED organization thus far. Apple is the world’s largest corporate donor to (RED).
For those not in the know, (RED), spearheaded by U2 frontman Bono, aims to fight preventable and treatable diseases like AIDS, Tuberculosis and Malaria. (RED) also funds programs that help prevent the transmission of HIV from mothers to their unborn babies.
Apple announced that nonprofit organizations in the United States are now able to accept donations using Apple Pay. In the past, Apple accepted various charity donations via iTunes billing. With support for Apple Pay, donors now have one more option when sending money to various charities. Apple says a total of 19 U.S. nonprofits will start accepting Apple Pay donations starting this morning.
Some of them include household names such as American Red Cross, (RED), Save the Children, UNICEF and World Wildlife Fund. Other nonprofits will be implementing Apple Pay support over the coming months.
Apple is tapping into its vast base of hundreds of millions of iTunes accounts with credit cards on file to help collect donations to the American Red Cross in an effort to help victims of the flooding in southern Louisiana, which has forced thousands of people out of their homes. Banners on the iTunes and App Store and Apple’s U.S. website went live Friday, with donations to the American Red Cross available in $5/$10/$25/$50/$100/$200 tiers billed directly to your credit card.
Tim Cook’s annual CharityBuzz auction ended this afternoon, with the winning bid raising $515,000 for the Robert F. Kennedy Center for Justice & Human Rights. The winner of the auction will get a one-hour lunch date with Tim Cook at Apple headquarters, as well as tickets to an upcoming Apple keynote event.
There were over 40 bids in the auction, with the high bid nearly doubling over the last 24 hours. The lunch date is valid for up to two people, and will be scheduled at an agreed upon date, based on availability. Obviously the guests will be subject to security screenings, but don’t worry, the cost of the meal is included.
Bidding for the annual Tim Cook lunch auction closed today and the winning bid stands at a cool $200,000, which goes to the Robert F. Kennedy Center for Justice and Human Rights.
Even though there were more than twenty bids, with the starting bid beginning at $10,000, the fundraiser has actually earned less this year than previous auctions held in 2013 and 2014, probably due to a shift in CharityBuzz’s authentication policy to better prevent false bids.
The annual auction broke records in 2013 when it raised $610,000 for Robert F. Kennedy Human Rights. In 2014, the auction ended at $330,001.
For the third year in a row, Apple CEO Tim Cook is participating in a charity auction organized by the fundraising service CharityBuzz. You can now bid on the opportunity to have lunch with Cook on the Apple campus in Cupertino, California, and to be his guest at an Apple keynote event. In fact, the highest bidder will win not one but two VIP passes to an Apple keynote.
Apple’s (RED) campaign to help raise funds to fight AIDS in recognition of the World AIDS Day 2014 is over now and we wanted to ask if you had taken an opportunity to donate to the charity.
You donated to the Global Fund to fight AIDS if you purchased one or more (RED) apps in the App Store or made In-App Purchases in (RED) apps from Monday, November 24 through Sunday, December 7; bought PRODUCT(RED) merchandize at Apple’s retail and online stores on Monday, December 1; bought select Apple products in the U.S. retail stores on Friday, November 28 and received a special edition (RED) iTunes gift card; made a donation through a special page on App Store/iTunes; or donated directly through RED.org.