Apple on Monday tapped its Push Notifications mechanism to remind users that they can donate money to (RED) charity by purchasing (RED)-branded iPhone and iPad apps.
The company has also created a donation page in the App Store (the first banner below ‘Games for (RED)’ section) for simple, convenient and frictionless donations of $5, $10, $25, $50, $100 or $200.
A dedicated donation webpage is available at RED.org, but it requires you to use a web browser and type in your credit card information, as opposed to the simplicity of iTunes billing.
Reminding folks to “get great apps and help (RED) fight AIDS” via a push alert did not sit well with some nit-picky watchers. I’m talking about Instapaper and Tumblr creator Marco Arment whose blog post insists Apple broke its own rule about using Push Notifications for promotions.