By Cody Lee on Apr 10, 2015
Apple’s Beats Electronics announced new colorways for its popular Solo2 wireless headphone line on Friday. The 3 new colors are Gold, Silver, and Space Gray— the same offered on iPhones, iPads and the just-launched ultra slim MacBook.
While Solo2s already came in a variety of colors, these new options will allow customers to buy headphones to match their favorite Apple devices. Other than that, however, these new headphones are identical to other Solo2 wireless models. Read More
By Jake Smith on Mar 31, 2015
Following the re-launch of Tidal on Monday, now music streaming boss Shawn “Jay Z” Carter suggested in an interview with Billboard that Apple’s Jimmy Iovine had been trying to lure artists from the new service. Read More
By Jake Smith on Mar 25, 2015
Stating what’s pretty close to the obvious, the New York Times reports the teams at Apple and Beats are working on a digital music service to directly compete with Spotify, one year after the Cupertino-based company paid $3 billion for the headphone maker. It won’t bring lower prices than its competitors, the publication says, and is currently being planned for launch this year. Read More
By Jake Smith on Mar 20, 2015
Following a report last month, Japan-based blog Macotakara was able to snag a look at the kit Apple Store employees will use to allow customers to try-on in-ear headphones before making a purchase.
The urBeats, Beats Tour, and PowerBeats 2 Wireless, all made by the Apple-owned Beats Electronics, and the RHA MA450i, JayBird BlueBuds X, and the Bose QC20, are seen in the kit that Apple Store employees will use to help present to customers. Read More
By Cody Lee on Feb 13, 2015
Apple doesn’t just want to compete in the music business, it wants to be the music business, according to a new report from Billboard. Citing sources with knowledge of the matter, the outlet has shed some light on the company’s ambitious plans for the record industry.
Beats co-founder and Apple executive Jimmy Iovine has apparently been holding secret meetings with senior executives from many record labels in recent weeks. The discussions are of course protected by non-disclosure agreements, but details are beginning to trickle out. Read More
By Christian Zibreg on Feb 4, 2015
Back in September, Re/code learned that Apple was looking to unveil a reworked, re-branded Beats Music service in early February of this year, possibly even in time for the Grammy Awards.
Now 9to5Mac’s Mark Gurman casts new light on Apple’s plans for Beats Music, revealing in his Wednesday morning report that a yet-to-be-named music service will be paid for, entirely Apple-designed and based on Beats’ technologies and music content. Read More
By Jake Smith on Jan 6, 2015
Monster, who helped create the original Beats headphones in 2007, is suing Apple’s Beats Electronics in a San Mateo County Superior Court, USA Today first reported on Tuesday.
The suit, filed on Tuesday and discussed by Monster CEO Noel Lee at CES 2015, says that the Beats co-founders Jimmy Iovine and Dr. Dre concealed the role of Monster and Lee in designing and engineering the headphone line, as well as educating them about engineering, manufacturing, distributing, and selling the headphones that Monster and Lee invented. Read More
By Jake Smith on Dec 28, 2014
Apple’s Beats Music, with Jimmy Iovine and Dr. Dre at the helm, is looking to form partnerships with artists for exclusive releases, mirroring success iTunes has had in the past, reports New York Post.
Specific artists haven’t been named, however Beats Music has strong partnerships with artists already, from its promotion and endorsements of Beats headphones. Nicki Minaj frequently stars with Beats products in her music videos. Will.i.am, Pharrell, Kanye West and Gwen Stefani are said to be friends of Iovine and Beats lovers. Read More
By Christian Zibreg on Dec 22, 2014
Although this has been running for a couple days now, it’s worth noting that Apple-owned Beats is running a nice holiday promotion that offers discounts on select headphones and speakers and free next-day shipping on all in-stock items at the Apple Online Store.
As Bryan Wolfe of AppAdvice writes, the special promotion offers the Solo2 headsets for $179.95 instead of the regular $199.95 price point. As for the latest Studio Wireless headsets, they are available for $341.95, normally a $379.95 value. Read More
By Christian Zibreg on Nov 28, 2014
Apple this morning kicked off its Black Friday sale with $25-$100 (PRODUCT)RED iTunes Gift Cards on qualifying Mac, iPhone, iPad, iPod, Apple TV and Beats by Dr. Dre purchases. Once your iTunes Gift Card has been redeemed, you can use your iTunes credit toward any purchase on the iTunes Store, including media and apps.
In addition to donating the proceeds from (RED) apps to the Global Fund to Fight AIDS until December 7, Apple will also automatically donate a portion of retail sales to the Global Fund to support the fight against AIDS. Read More
By Christian Zibreg on Nov 27, 2014
In addition to a new iPhone 6 television commercial featuring Tonight Show host Jimmy Fallon, Justin Timberlake and voice messaging in iOS 8’s Messages app, Apple and Beats (which got snapped up by the iPhone maker for $3 billion earlier this year) kicked off a new #SoloSelfie thingy.
In a nutshell, it’s a campaign that promotes the Solo2, ”the world’s best-selling headphone.” Like other Beats campaigns, #SoloSelfie includes more than a dozen celebrities including Kendall, Kylie Jenner, Nicki Minaj, Kenan Thompson and a bunch more who can be seen snapping selfies while wearing the high-end headphones. Read More
By Cody Lee on Nov 21, 2014
Amazon joined Walmart and others in launching its Black Friday sale early today. The online retailer will be discounting a number of products over the next several days in a mix of limited-time deals, pre-Black Friday, Black Friday and Cyber Monday offerings.
Among the discounts we’re seeing on Amazon.com right now include select Beats headphones, which are being discounted by as much as $80 depending on the model, various iOS-connected wearables, and more. We’re even seeing some Apple products on sale. Read More
By Christian Zibreg on Nov 19, 2014
As Apple continues to migrate Beats Music to iTunes servers ahead of a major service overhaul, The Financial Times newspaper is reporting that the iPhone maker is looking to bundle the subscription music service into its iOS mobile operating system “early next year”.
If true, Spotify will have plenty to worry about because Beats Music would become instantly available on hundreds of millions of iPhones and iPads without requiring a download. Read More
By Cody Lee on Nov 14, 2014
According to a leaked internal notice, Apple Store Genius Bars are going to begin providing after-purchase support of Beats hardware next week. The screenshot was posted by technology website TechnoBuffalo, which said that it was sent in by an anonymous source.
Given the minimal context, it’s impossible to tell if the document is legitimate or not, but it does corroborate a report from October along the same lines. Coincidentally, that report also featured a screenshot of an internal memo sent out to Apple service providers. Read More
By Christian Zibreg on Nov 12, 2014
A re-engineered version of Beats by Dr. Dre Solo2 headphones, revealed last week in FCC documents, officially went on sale Wednesday morning. Like its predecessor, the new Solo2 Wireless offers much the same features while ditching the cord in favor of Bluetooth-enabled connection which lets you listen to your music wirelessly from up to 30 feet away from the device that you’re streaming from, The Verge reported.
Compared to its wired counterpart, the Solo2 Wireless has the same on-ear design and is available in the same red, black, white and blue variants, with the exception of the red version that remains a Verizon Wireless exclusive through the end of 2014. Read More
By Cody Lee on Nov 12, 2014
Following Target and Best Buy, Walmart today released its Black Friday circular, showing what deals it will be offering during the holiday shopping weekend at the end of the month. As usual, it plans to discount a number of items, including several Apple products.
Among the promotions is an original 16GB Wi-Fi iPad mini for $199 with a free $30 gift card, essentially knocking the tablet’s price tag down $80. The retailer is also offering original 16GB Wi-Fi iPad Airs for $397 with a $100 gift card, pushing the price under $300. Read More
By Cody Lee on Nov 7, 2014
Newly discovered FCC documents have leaked what may be the first Beats product released under Apple’s banner: Bluetooth-enabled Beats Solo2 headphones. First spotted by 9to5Mac, the new Solo2s look nearly identical to their predecessor, with the exception that they’re wireless.
The headphones will utilize Bluetooth Low Energy tech, and won’t be Beats’ first cordless can offering. The company has, for a while now, carried the Beats Studio Wireless–although looking at previous line pricing, it’s likely that the new Solo2 product will be a bit more affordable. Read More
By Christian Zibreg on Nov 3, 2014
Southwest Airlines on Monday announced an interesting partnership with Apple bringing Beats Music streaming music app to its in-flight entertainment service.
The subscription on-demand streaming music service, which Apple acquired as part of its $3 billion Beats buy in May of this year, is offered for free.
Beginning today, Beats Music is available onboard select Southwest Airlines WiFi-enabled aircraft featuring a library of hundreds of human-curated playlists. Read More
By Cody Lee on Oct 31, 2014
Adding to the stack of Apple executive interviews we’ve seen in recent weeks, Billboard has published an article with Beats’ Trent Reznor today, where he discusses his new role in Cupertino and what he’s been working on.
Reznor is of course the frontman for the rock band Nine Inch Nails, a film score composer, and the Chief Creative Officer for Beats Music. He came over to Apple with Dr. Dre and Jimmy Iovine following the Beats acquisition. Read More
By Jake Smith on Oct 29, 2014
Pandora and Spotify rank as the number one and number two music streaming apps in terms of downloads, analytics firm AppAnnie reports – no big surprise. However, where things become interesting is that Apple’s Beats Music, which the company purchased for $3 billion in May, is placed ninth, below iHeartRadio, SoundCloud and Apple’s GarageBand. Read More