Apple Stores shave 10 percent off Beats by Dr. Dre headphones until Saturday

By Christian Zibreg on Aug 17, 2014

Apple’s short-term strategy regarding the $3 billion buy of Beats Electronics and Beats Music is starting to take shape with each passing day.

Not only is it actively advertising and selling Beats products through its brick-and-mortar locations and online retail stores, but now the California firm has shaved a cool 10 percent off all Beats by Dr. Dre headphones and assorted accessories.

This is virtually an unheard-of move — the company rarely discounts its own products by more than a meager few percents.

I’d say that it’s kinda interesting seeing the maker of overpriced gadgets — as haters usually diss Apple — actually bring the overpriced Beats by Dr. Dre headphones to more bearable levels… Read More

 

Apple adds Beats Music to ‘Apps Made by Apple’ section in App Store

By Cody Lee on Aug 15, 2014

Following its addition to the ‘new user’ prompt in the App Store earlier this week, Apple has added the Beats Music iOS client to the ‘Apps Made by Apple‘ section of its digital storefront. The move comes just two weeks after the two companies made the acquisition official.

If you’ve never seen the section, you can find it in under the Quick Links portal of the App Store—either on the right-hand side of the desktop version, or the very bottom of the iPhone version. And it houses a number of Apple’s iOS apps including iBooks, Podcasts, and Remote… Read More

 

Beats Music posts video celebrating Spike Lee’s ‘Do the Right Thing’ film

By Cody Lee on Aug 14, 2014

Apple’s recently acquired Beats Music has posted a new video on its YouTube channel this evening. The 22-minute-long clip is called ‘Do The Right Thing 25 Year Anniversary: A Beats Music Experience,’ and it’s a documentary that revisits the cast and location of Spike Lee’s popular film.

As the name suggests, the video celebrates the 25th anniversary of ‘Do The Right Thing,’ a 1989 film about the consequences of hate and bigotry in the Bedford-Stuyvesant section of Brooklyn, New York. The movie was controversial, but received critical acclaim and a number of major awards… Read More

 

Shazam testing Beats Music integration

By Christian Zibreg on Aug 13, 2014

When Apple unleashes iOS 8 for public consumption come this Fall, music lovers will be invited to take advantage of Siri’s new and awesomely seamless Shazam integration which lets you identify songs playing nearby simply by asking “what’s playing”.

According to eagle-eyed reporters, it appears that Shazam has now added Beats Music integration to their free iPhone and iPad appRead More

 

Apple now promoting Beats Music to new iOS device owners

By Christian Zibreg on Aug 12, 2014

Back in September of last year, Apple started giving away its own iPhone and iPad apps to new iOS device owners.

To refresh your memory, the previously paid software such as Pages, Numbers, Keynote, iMovie and iPhoto — along with Apple’s free apps like Remote, iBooks, GarageBand, Podcasts, Find My iPhone, Find My Friends and iTunes U — appears as an offer when the App Store is opened for the first time on a newly-purchased iPhone, iPod touch or iPad.

You can now put Beats Music on this list as Apple has started to actively promote the on-demand streaming music service to iOS device owners… Read More

 

Beats by Dr. Dre products get featured on Online Apple Store

By Christian Zibreg on Aug 7, 2014

After officially welcoming Beats to the family last week, Apple has now given the Beats by Dr. Dre range its own dedicated section on the Online Apple Store.

Found under the new ‘Beats by Dr. Dre’ section found under the Accessories link, the Beats sub-section has even gotten a prominent placement on the navigation bar at the top, joining other sections such as ‘All Accessories,’ ‘Apple Accessories,’ ‘Exclusives,’ ‘Now Trending,’ and ‘Gift Cards’.

The online store seems to be carrying the complete range of the popular Beats by Dr. Dre line of accessories and headphones… Read More

 

Siri joins Beats Pill mascots in new ‘Apple and Beats’ spot

By Cody Lee on Aug 1, 2014

Beats Electronics posted a new video to its Twitter account this evening called ‘Apple and Beats.’ The ad appears to be a continuation of today’s celebration festivities, but oddly enough, no one in the spot actually gets to celebrate.

The clip features Beats Pill mascots Mikey and Tina, and Apple’s sassy digital assistant Siri. Apparently Dr. Dre is throwing a party to mark the Beats deal being completed, but Siri won’t give up directions because it’s by “invitation-only.” Read More

 

Beats Music CEO Ian Rogers to head iTunes Radio at Apple

By Cody Lee on Aug 1, 2014

Following the completion of Apple’s Beats acquisition today, the Wall Street Journal reports on a major position appointment for the two companies. Apparently, Beats Music CEO Ian Rogers (left) has been assigned to lead Apple’s iTunes Radio team.

Citing sources familiar with the situation, the outlet says that Rogers will head up both streaming services at the company. He’s been tasked with creating cohesion between the two offerings, to better compete with services like Pandora and SpotifyRead More

 

Apple officially welcomes Beats to the family

By Cody Lee on Aug 1, 2014

It’s been just over 2 months since Apple announced that it would be acquiring Beats Electronics for $3 billion. And although the deal wasn’t expected to be completed until September, the Cupertino company is clearly ready to officially welcome Beats to the family.

Apple this morning posted a link on the homepage of its website to a new portal called ‘Welcome Beats,’ which features a brief message about the merger. Likewise, a message has been posted on Beats’ homepage regarding the acquisition and upcoming changes… Read More

 

Apple reportedly laying off some Beats staff, transitioning Beats Music to iTunes servers

By Christian Zibreg on Jul 30, 2014

Apple’s $3 billion acquisition of Beats Music, a music-streaming service, and Beats Electronics, a highly lucrative premium headphone business, is nearing its completion.

Monday, the European Commission okayed the deal, saying it won’t stifle competition in Europe.

Though still pending regulatory approval in the United States, Apple is expecting to complete the purchase by the end of September.

Analyzing the inner workings of the Cupertino firm in the wake of the Beats acquisition, a reputable publication has shed more light on the transition phase and behind-the-scenes moves… Read More

 

Beats Music gains Tune Your Taste, Sentence History, Verified Badges and more

By Christian Zibreg on Jul 28, 2014

Beats Music, a music-streaming service that uses a combination of algorithms and good ol’ human curation to make it easy to enjoy music based on your location, activities and other criteria, has just been updated with several new features.

The free iPhone and iPad app, now sitting at version 2.2, has brought out the ability to further tailor music to your tastes by changing your favorite genres and artists.

And, folks can now view their most recently played songs from The Sentence. Also, avoiding fake profiles is easier than ever because the app now has verified profiles – just look for a new red checkmark indicating a profile has been “certified as legit by Beats”Read More

 

European Commission green-lights Apple’s $3B Beats buy

By Christian Zibreg on Jul 28, 2014

The European Commission has okayed Apple’s purchase of the Beats Music streaming-music service and Beats Electronics’ premium headphone business, concluding that the agreement would not be detrimental to consumers across Europe. This is an important though expected development as Apple hopes to complete the $3 billion transaction by the end of the September quarter, pending regulatory approval in the United States… Read More

 

Bose sues Beats over noise-cancelling patents

By Christian Zibreg on Jul 25, 2014

As Apple is prepping to shell out $3 billion to buy Beats Music and Beats Electronics’ high-end headphone biz, reports are coming in that audio equipment specialist Bose has gone on the offense and is now taking Beats Electronics to court over its noise-cancelling headphone patents.

Bose alleges its patented tech is used in the Beats Pro noise-cancelling headphones and other products like the Beats Studio and Beats Studio Wireless.

Furthermore, Bose is now seeking financial damages and a sales ban on some Beats headphones, claiming patent infringement. Bose develops, markets and sells a vast range of loudspeakers, noise-cancelling headsets, automotive sound systems, amplifiers and headphones.

Needless to say, Bose holds a number of patents in this space. Its QuietComfort line of headphones has in particular proven itself popular with consumers who want to get away from outside noise. And just like Beats, Bose gets frequently criticized as some reviewers slam their high-end products for being overpriced and of average quality… Read More

 

Sony’s World Cup sponsorship bars players from wearing Beats in stadiums

By Cody Lee on Jun 18, 2014

Watching this epic Beats ad featuring several high-profile football stars, you would’ve thought that Apple’s newly-acquired headphone line was going to be a staple at this year’s World Cup, but that hasn’t been the case at all. The iconic accessory has been noticeably absent from players’ necks since the tournament began last week.

And apparently Sony is behind the anomaly. The company’s licensing agreement with FIFA, the governing body behind the World Cup, says that players can’t ‘advertise’ rival hardware at games or media events…

Read More

 

Beats airs “Jungle” remix of World Cup ad

By Christian Zibreg on Jun 16, 2014

After posting a five-minute World Cup commercial – basically an ode to soccer, its headphones and the iPhone 5sBeats on Monday released a shorter version of the “The Game Before The Game” ad.

Titled “Jay Z + Beats by Dre Jungle Remix”, it features a remix of “Jungle”, a song born out of the collaboration between Jay Z, X Ambassadaros and Jamie N Commons. Check it out after the break and tell us what you think in the comments… Read More

 

Despite Apple deal, Beats updates Android app, plans on using Samsung shill LeBron James in ads

By Christian Zibreg on Jun 13, 2014

Looks like Tim Cook wasn’t joking when he told The Financial Times Apple would keep alive Beats Music apps for Android and Windows Phone platforms. Keep in mind that Cook made that promise after Apple snapped up Beats’ streaming-music service, headphones, brand and talent in a $3 billion transaction.

Indeed, Beats has now issued an update to its Android client, the first refresh post-acquisition. But that’s not all: it seems Beats will continue to feature Samsung endorser and Miami Heat cager LeBron James in future advertising… Read More

 

Subscribe to Beats at a discounted rate: Target now selling Beats Music gift cards at 25% off

By Christian Zibreg on Jun 13, 2014

On the heels of its eyebrow-raising $3 billion deal with Apple, the Beats Music subscription service has recently dropped its annual membership from $119.88 to $99 per year, or $9.99 per month, making itself more competitive with Spotify and the like.

If you’d rather not use your credit card (or carrier billing) for recurring payments, the service now allows you to apply promotional codes provided on the physical Beats Music cards, carried exclusively by Target and offered in several denominations.

And conveniently enough, Target is currently offering 25 percent off Beats Music $50 and $25 gift cards, resulting in respective savings of $12.5 and $6.25… Read More

 

WSJ profile describes Dr. Dre as a perfectionist, compares him to Steve Jobs

By Cody Lee on Jun 7, 2014

The Wall Street Journal has written a profile on Beats co-founder Dr. Dre titled “Apple’s New Beat: What Steve Jobs and Dr. Dre have in Common.” That headline may sound blasphemous to die-hard Apple fans, but the comparisons they draw are interesting.

Though Jimmy Iovine has done most of the talking since Apple acquired his Beats Electronics last month, Dr. Dre played an equally important role in the company’s success. He’s a workaholic and a perfectionist, with a disdain for deadlines and marketing research… Read More

 

Beats buy and iTunes Radio limitations blamed on Apple’s ‘arrogance’ and incompetent managers

By Christian Zibreg on Jun 6, 2014

According to two Apple sources familiar with the development of iTunes Radio, current limitations of the free service and the $3 billion acquisition of Jimmy Iovine and Dr. Dre’s Beats talent, brand, headphone business and streaming service is all the result of the firm’s “arrogance” and shortsightedness of its managers.

Worse, some high-ranked members of Apple’s music teams reportedly didn’t even know that Spotify was an on-demand streaming service and not an Internet radio service akin to Pandora and iTunes Radio… Read More

 

Beats features iPhone 5s in this inspiring World Cup ad

By Joe Rossignol on Jun 5, 2014

Football — or soccer, if you live in the US — has the potential to captivate a nation, perhaps no more than at the World Cup every four years. In just a matter of days, the world’s biggest stars of the sport will be fighting for the ultimate title in front of tens of thousands of fans in Brazil. The culture behind the event is incredible, fueled by the fact that football has some 250 million players across over 200 countries worldwide.

For one month, even the hockey-crazed nation of Canada that I call home will put aside its love for the rink and turn its eyes to the field. Living in a country that is very culturally diverse, it takes just a quick drive around the neighborhood to see Italy and Brazil flags attached to car windows and other World Cup paraphernalia scattered across front lawns and houses.

Beats wants everyone to know that it is part of this culture, releasing a new cinematic ad called The Game Before The Game. The five-minute spot captures the intensity leading up to the World Cup, including the pressure and fandom surrounding the players. The ad features over a half-dozen football stars, ranging from German players Bastian Schweinsteiger and Mario Götze to Neymar da Silva and Chicharito… Read More

 
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