App Store is now EA’s biggest retail partner

By , Jul 24, 2013

iOS 7 (App Store teaser 004)

Electronic Arts, the most prolific games publisher, during a conference call discussing its June quarter earnings, paid a nice little lip service to Apple by acknowledging that the App Store has become its biggest retail partner in terms of sales – and for the first time, too. That’s another important milestone for both Apple’s strides in the mobile gaming space and its application store, which last month celebrated its fifth birthday and 50 billionth app download

Per VentureBeat, the super publisher has raked in a total of $90 million in smartphone and tablet revenue during the June quarter.

More peculiar than that, EA made more money selling its games on the App Store than through physical outlets. And in another interesting twist, the publisher also made more money on the App Store than through Origin, its own digital games store.

EA’s op-chief Peter Moore said in a conference call with investors:

Our quarter was notable for its strong digital sales. To that end, Apple was EA’s biggest retail partner as measured by sales.

“That is a first,” he pointed out.

Some of the highest-grossing EA games for the Apple platform include The Simpsons: Tapped Out, Real Racing 3 and The Sims FreePlay, he noted.

Real Racing 3 (Chevrolet Camaro ZL1 and Cobalt SS)

On average, the free-to-play Real Racing 3 has two million daily users and has reached 45 million downloads since its staggered February roll-outThe Simpsons: Tapped Out, which launched in August, had its biggest quarter ever, making more money in the June quarter than in any other quarter.

Moore also said The Sims Freeplay was among the highest-grossing iPad games during the first quarter of this year.

In a June quarter chat with investors yesterday CEO Tim Cook said his company’s registered iOS developers have made an astounding $11 billion in sales, half of which in the last four quarters.

That’s a billion dollars more versus $10 billion in cumulative payout mentioned during the WWDC keynote. The $10 billion in revenue for developers (after Apple’s customary 30 percent cut) is also more than all other platforms combined.

  • Share:
  • Follow:
  • Gorgonphone

    YUP APPLE STILL RULES

  • Chindavon

    EA will find a way to screw this up too.

  • Omar Ayman

    Real Racing 3 Latest update sucks big time :( … they are trying to suck more money from us now …

  • rasengan720 .

    Is nfs most wanted temporarily free now?

  • felixtaf

    With game controllers coming to iOS, would love to see more cool PC games in iPad….

  • Linton Findlay

    Probably because the games they put on their are actually finished

  • Boss

    Not surprised companies lost too much from used games digital only is the way forward Blu-rays are so 2007 even Apple haven’t used a disk drive since like 2010

  • Hahaha

    I am owning in Real Racing 3. I have every car with max upgrades in everything. When the races are loading I look at people’s times and laugh because I know I’m about to own it. Thank you so much Local IAPStore.

    • felixtaf

      Touting about piracy is not good bro…

      • iPhone Gruru

        I would consider that more cheating than piracy

    • Max

      Sorta have to agree to using IAP hacks.
      I stopped using them for awhile because I thought it was hurting the developers but now all these IAPs are hurting the consumer.
      Once the developers stop caring about us then I do the same thing and don’t support them.
      I still support some apps with some IAPs but for the most part, developers are getting too greedy for my liking.
      Also a side note, I pay for all my apps but not a fan of IAPs

  • Jimothy

    I bet they still do ridiculous DLC.