Apple’s biggest components supplier and the fiercest competitor in smartphones and tablets, South Korea-based Samsung, today announces that it has sold a whopping 20 million units of its flagship Galaxy S III handset, unveiled on May 3 and backed by a massive advertising campaign.

That’s a marked achievement, even by Apple’s standards, one that proves that Samsung’s device has become the most serious contender to Apple’s iPhone in just three months. Can Samsung sell 30 million units by year’s end and, more importantly, will Apple with a little help of its next iPhone re-take the title of America’s best-selling smartphone?

Samsung thought the milestone was worth a mention, calling the device in a media release its most successful smartphone to date,one that has “set a new record, generating sales quicker than any of its predecessors”.

The company’s head of mobile JK Shin was quoted:

The Galaxy S III has enjoyed tremendous attention and popularity since its launch in May, and we are thrilled with its success.

I would like to express my sincere appreciation to customers who have chosen the Galaxy S III. We will never stop providing the latest smart mobile technologies to help users live a life extraordinary.

Is it just me or does the “we will never stop providing” bit reads as a subtle reference to Samsung’s legal woes with Apple over smartphone and tablet technology?

The release also states that in addition to pebble blue and marble white, the S III will soon be available in four new colors: amber brown, garnet red, sapphire black and titanium gray.

Samsung earlier announced that the S III racketed up a cool ten million shipments in the first 55 days of availability.

Playing to Samsung’s favor is Apple’s summer sales lull as many customers hold off getting an iPhone in anticipation of a next-generation model, scheduled for an official announcement next Wednesday at a media event at San Francisco’s Yerba Buena Center for the Arts.

Samsung’s competitor and biggest buyer of components, California-based Apple, reported sales of four million iPhone 4S units in its first three days of availability last October. Its predecessor, the iPhone 4, sold 1.7 million units in its first three days of availability in June of 2010.

Apple conceded the top smartphone vendor title to Samsung this summer, based on second-quarter sales of 26 million iPhones versus 50 million smartphones for Samsung. The Galaxy maker earlier in the year destroyed Nokia to become the world’s largest cell phone vendor by volume.

According to one analyst, the S III in August beat the iPhone to become America’s best-selling smartphone.

Piper Jaffray analyst Gene Munster estimated that the next iPhone will move up to ten million units in its first week of sale, enough to make Samsung’s U.S. lead short-lived.
Apple, hot on the heels of its legal victory in the high-profile U.S. trial against Samsung, amended its complaint to add the Galaxy S III, the Galaxy Note, and the new Galaxy Note 10.1 to its patent suit in Korea, due to go to trial sometime next summer.

Samsung responded by threatening to take Apple to court as soon as the iPhone 5 is released over an alleged breach of its patents related to fourth-generation LTE networking.

So, 20 million S III units in a hundred days.

Impressive, no?

Can Samsung sell a total of 30 million S IIIs in 2012?

  • Impressive for sure. I saw it yesterday when a colleague was holding one. Nice phone but a little too big for my liking. The iPhone 4 /4S was perfect for me size wise so I’m very curious how I will like the new iPhone. Proportions look a bit awkward being a bit longer but not any wider. I also found the iPhone 4 edges a bit ‘sharp’. Also curious how that will feel now the new iPhone appears to be even slimmer. My girlfriend has my old iPhone 3G and every time I hold that phone in my hand I notice how comfortable it lays in your hand with the rounded corners.

  • Kok Hean


  • Ok apple it’s your turn lets see what u got

  • This kinda feels like a poker game s3 Nokia 920 droid razer max had ect new amazon phone 😛 well played well played

  • J

    Hmmm, 20 million units…That should cover that the 1 billion in damages and then some

    • Samsung got the money anyway. 1 billion isnt that much to them. They sell alot more then just phones

  • iDevizes

    That is indeed impressive! I wonder if Apple will break this with the new iPhone… My guess is it will 🙂

    • CollegiateLad

      Apple’s record is 37 million in 90 days… But Samsung ships more than one phone too. So with all their dummy phones, they easily best Apple’s single device.

      • iDevizes

        Your right about that but i went on the title of the blog 🙂 “Samsung announces 20 million Galaxy S III sales in 100 days”. I think the new iPhone will break that 😉 What do you think?

      • CollegiateLad

        Yes, definitely. This will be Apple’s best launch thus far. I’m predicting 45-50 million in a quarter with the iPhone 5.

    • Liu Zhenyu

      Apple, saving the best for the last, after Motorola, Nokia and Samsung, course they will meet that sales. 😉 -Rocks (Call me fanboy whatever you fagdroids)

  • Liu Zhenyu

    Come on, their ads are EVERYWHERE from the bus stop to websites to the OLYMPICS, of course they gain a few million users while fandroids promote them like shit on tacebook and twitter. Nevertheless the sale is high.

    • No more Obama

      the hell are you complaining about?

      • Liu Zhenyu

        I am not u genius. I am just stating facts, nonetheless I am not pissed by this unlike most fagdroids who go mad all day if an iPhone outsell their plastic. (Still waiting for their dislikes..)

      • abujafer

        Dude, you can act like you’re not offended all day, but the general connotation of your comment suggests otherwise. You sound like you’re ripping your hair out with rage.

        Anyways, at the end of the day Apple still reigns supreme when it comes to shipments of one phone.

      • goofygreek

        iphone has 3 versions thank you very much.

  • CollegiateLad

    Not bad… What’s apple’s record, 37 million in a quarter or 90 days? By next year, Samsung will be selling 40 million of these bad boys per quarter. Is the 20 million shipped or sold? Apple sold 37 million… God only knows how many they shipped.

    • max

      So what? why do fanboys always bring up history when were talking about the present. SIII is kicking ass…go suck on smthing big.

      • He was simply comparing the numbers. Way to be mature with this discussion.

    • You are comparing TOTAL iphone sales to the Galalxy S 3

  • It’s my time to make the same dumb comment, that almost every Apple haters does.

    “Look, so many sShips”

    • max

      You know wat, this time i do agree with you…IT WAS A DUMB COMMENT!!!

      • Im glad that you have nailed the message.

  • Mohammad Ridwan

    Keep calm & wait for iPhone 5

  • wbuddy1065

    Apple IMO should be giving hints of what it’s new phone will be doing. Because they are so tight lipped I think they are loosing a great many sales.

  • macboy74

    Not surprised as its the newest android phone worth getting if youre into android. Is this for all their smartphone of just the SGS III. Cause if this is for all their smartphones why would they not sell more if they sell more than one phone?

    • Numbers are for s3 only as it says in the article

      • macboy74

        Awesome good for them. Does nothing for me, you or anybody else here.

      • Y u make no sense?

      • macboy74

        Of course I do. Samsung selling that many phones is awesome. But what does it do for me, you or any of us here? I own shares in Apple a couple other tech stocks so this does nothing for me. As a matter of fact it does nothing for sammy either thats why it was just a little thing on the side worth mentioning for them. They have a lot of other troubles on their hands that trounce this news.

      • If you dont care. Why comment about it?

  • goofygreek

    I know one good thing out of all of this. Apple is going to really have to step it up and bring something big to the iphone. Apples law suits are not going to slow down samsung at all. If they keep up this rate, the could overtake apple with one phone. Cant wait to see what the new iphone and the new galaxy s are going to be like.

  • Hyr3m

    Pwned !

  • SoCoMagNuM

    everyone has their own tastes and expectations. why is it hard to just be ok with someone preferring something different? it always has to result in childish name calling. when that starts i just lower my expectations of maturity levels and most likely will not take responses seriously.

    the world can exist with alternatives to iphone. even as a previous user of 4 years…the phones werent perfect nor will the iPhone 5. SIII isnt perfect (i know…i have one).
    just enjoy your tech and stop the mindless whining. the mobile phone market is robust and gives users many choices to their liking. takes different strokes for some. once you come into agreement life would be great for all.

  • dharmesh bhungalia

    Keep calm & wait for iPhone 5 , apple is forever winner in smartphones .. new things attracts for few days for samsung market value is 0……