When it comes to Samsung’s Galaxy devices and competition with Apple, you could say its advertising approach is overly abrasive.
It doesn’t shy away from likening Apple fans to iSheep, poking fun of those who’d wait in line for an iPhone and targeting the latest iPhone 5 in print, on Facebook and Super Bowl.
The South Korean firm buys expensive ad slots to spoof Apple on prime time TV, with a simple goal: isolate Apple fans from the ‘others’ by painting them as brainwashed drones who happily swallow whatever Apple happens to shovel down their throat.
As far as general public is concerned, Samsung’s negative campaign has put it on par with Apple as people started talking more about its products. If you ever wondered how they came up with the risky iPhone-mocking idea in the first place, here’s your answer…