With each new product release, Apple launches a whole new advertising campaign around whatever fancy new features have been added, and the iPhone 4S is no exception.

Starting today, Apple is airing three new ads to help spread the word about the “most amazing iPhone yet.” The 30-second spots feature iCloud, Siri, and the supercharged 8 megapixel camera packed into the iPhone 4S. And in typical Apple fashion, we’re not sure where real products end and the hype machine begins…

The iCloud ad revolves around syncing and downloading, with the ad showing off iTunes in the iCloud as well as iWork syncing across iPhones and iPads. Apple is also keen to show off Photo Stream, too, with photos being taken of adorable kids and being instantly beamed back to an iMac.

Magical, indeed.

The second of the three ads shows off Siri, in an unusually muted video. That is, you don’t hear the ad’s voice-over guy until right at the end, with Apple seemingly happy to let Siri do the talking for itself.

All the usual demo material is present: checking a calendar, reading a text message, and asking what the weather will be doing at a random point in time. We’ve all seen it before, but it is the exact kind of thing that will get people interested.

The final ad covers the iPhone 4S’ new 8 megapixel camera, with red-eye reduction and cropping also shown off for good measure.

Apple also points out that perhaps you don’t need a separate camera if you own a 4S. A point that many have made since getting their hands on Apple’s latest iPhone.

Apple’s ads always attract —not that the iPhone 4S has been struggling—and showing Siri off to people that might not already understand it is probably a very good idea.

Now we just wait for the next quarter’s earnings call to see how well these ads have payed off!

  • I like them!

  • MrA

    “Apple Airs First iCloud, Siri and Camera iPhone 4S ads”

    Well I guess not technically the first Siri commercial…

    I like them though!

  • Buck

    cool I just jerked off to these. I love apple and iPhone and Siri. I bought 5 iPhone 4s’s because I have no friends and made them into a family. All day at work I can’t wait to get home and talk to all my siris about my day.

    I’m going to download these videos so I can watch them anywhere and show them to people who haven’t bought iPhone. they should make a tv series about Apple product features. Apple Apple Apple. I love everything Apple and suck up all their products.

    When my co workers go out to the bar and don’t invite me I just book a few appointments atthe genius bar and talk to the apple guys about all the cool new features in iOS 5. for Halloween I was Steve jobs. I love apple

    • Knightfal


      • AJ

        Don’t you mean ROFLMAO?

    • DebTym

      Funny! haha

    • Painman

      Thanks, for putting a smile on my face 🙂

  • Apple always is an inspiring company from their ads till their products and services