Commercial

Apple posts new ‘Private Side’ iPhone ad

Apple on Thursday posted a new iPhone ad to its YouTube channel called ‘Private Side.’ It’s a fairly humorous clip that highlights a number of real-life situations where people would want their privacy, pointing out that if privacy matters in your life, it should matter to the phone your life is on.

Apple airs new ‘Romeo and Juliet’ ad showcasing the iPhone 7’s camera

Apple on Monday night posted a new iPhone 7 commercial it’s calling ‘Romeo and Juliet.’ The ad, which aired during Monday Night Football, highlights the video recording capabilities of the company’s latest handset.

The spot opens with two children acting out a scene from Shakespeare’s Romeo and Juliet. It looks very movie-esque, until the camera zooms out and you see a father sitting in the audience, recording the play on his iPhone.

Apple posts new ad showcasing revamped Apple Music service

Apple late Wednesday night posted a new commercial to its YouTube channel titled “Explore the All-New Apple Music.” The ad showcases the company’s revamped streaming music service, spotlighting several of its features.

It works essentially as an overview of the iOS 10 Music app, demonstrating how you can build your own personal music library based on custom recommendations and new content discovered via Apple’s Beats 1 Radio station.

James Corden pitches commercial ideas in new Apple Music ad

Apple on Sunday night aired a new Apple Music ad during the 2016 Emmy Awards starring “Late Late Show” host James Corden. The spot is called “The all-new Apple Music,” and it highlights the content and discovery features of the company’s streaming service.

In the humorous clip, Corden pitches Apple Music commercial ideas to executives Jimmy Iovine, Eddy Cue and Bozoma Saint John. As you can imagine, most of Corden’s concepts are off-the-wall, and in the end the team decides the collaboration isn’t going to work.

New ad positions iPad Pro as a computer replacement

Apple on Monday released a new commercial for its iPad Pro line. Titled “What’s a Computer,” the ad spotlights the firm’s latest and most powerful tablet, showing off various productivity and multitasking features that one might desire from a PC.

This isn’t the first time Apple has suggested that the iPad Pro is powerful enough to replace your computer or laptop, but it is the first time it has done so blatantly in an ad. It’s so flagrant, in fact, that it almost has a Microsoft Surface feeling to it.

Apple posts new ‘Timer’ iPhone 6s ad starring Cookie Monster

Apple on Wednesday shared a new iPhone 6s ad on its YouTube page called ‘Timer.’ The spot stars the popular Sesame Street character Cookie Monster, and is set in a kitchen where he is baking—you guessed it—cookies.

With a humorous tone, the commercial demonstrates the hands-free ‘Hey Siri’ feature on Apple’s iPhone 6s. Cookie Monster uses it to accomplish a variety of tasks, including setting a kitchen timer and playing a music playlist.