Apple posts new heartwarming holiday ad ‘Share Your Gifts’

Apple today posted a new holiday-themed advertisement to its YouTube channel entitled ‘Share Your Gifts.’ The heartwarming spot tells the story of a young girl who is clearly afraid to share her creativity with others, but unintentionally does so and is pleasantly surprised by the response.

Apple also shared this cool behind-the-scenes video of the ad:

And these three short “How I Create” videos:

Expect to see this new holiday ad several times over this Thanksgiving week and obviously throughout the month of December. Feel-good commercials like this typically do very well for Apple, with high scores from both TV viewers and critics. The 2014 ‘Misunderstood’ spot took home an Emmy.