Apple shares new ‘Behind the Scenes’ video for Cookie Monster ad

cookie monster

Apple on Thursday shared a new video on its YouTube channel called “Timer – Behind the Scenes.” As the name suggests, the clip offers a humorous behind-the-scenes look at the making of the iPhone 6s ad it released last month, starring the popular Sesame Street character Cookie Monster.

The original Cookie Monster iPhone 6s ad is one of Apple’s most popular commercials in recent memory, with the YouTube version receiving nearly 9 million hits. In it, Cookie Monster enlists the help of Siri to set a timer and play a Music playlist as he waits for his cookies to finish baking.