Apple posts new ‘Timer’ iPhone 6s ad starring Cookie Monster

cookie monster

Apple on Wednesday shared a new iPhone 6s ad on its YouTube page called ‘Timer.’ The spot stars the popular Sesame Street character Cookie Monster, and is set in a kitchen where he is baking—you guessed it—cookies.

With a humorous tone, the commercial demonstrates the hands-free ‘Hey Siri’ feature on Apple’s iPhone 6s. Cookie Monster uses it to accomplish a variety of tasks, including setting a kitchen timer and playing a music playlist.

Apple has enlisted the help of several celebrities in recent advertisements, including hip-hop artist Killer Mike of Run the Jewels, actress Aubrey Plaza, actors Bill Hader and Jamie Foxx, and pro basketball player Steph Curry.

What do you think of the new ad?