You've likely learned by now about this morning's surprise Google announcement, clearly conceived as a novel way of busting up Apple's news and diverting attention from the brightening of your day.
I'm talking about the upcoming Android version 4.4, code-named KitKat after the famous chocolate-covered wafer biscuit which has apparently "been a favorite candy" on the Android team.
The though process behind the delicious partnership has now unravelled itself in a cringeworthy KitKat clip.
Not only does it spoof Apple's elaborate product videos, it does so by ridiculing the way Jony Ive and his industrial design team go about agonizing over the minutiae. Wait, a confectionery maker is parodying Apple's presentation mojo? What has this world come to?