As first reviews of the new MacBook Pro hit the web this morning, Apple's marketing boss Phil Schiller took to Backchannel to dispel some of the myths saying his company has been stubbornly dismissive of the idea of a touchscreen Mac for no apparent reason. Schiller reveals that Apple has actually spent years testing if touchscreens made sense on the Mac before realizing that touching things on a 27-inch screen quickly becomes “absurd”.
Apple spent years testing if touchscreens made sense on the Mac