Tim Cook, Apple's chief executive, is known to sit down with folks from time to time and have a discussion. In most cases, it's boilerplate stuff that leans into privacy. That is certainly the case with his latest interview.
Apple has turned protecting user privacy into a valuable marketing tool, and now its chief executive has addressed fans in Europe with a video highlighting the new privacy features.
Apple CEO Tim Cook recently sat down to have a conversation with activist and Nobel laureate Malala Yousafzai, with a range of topics on the table. Luckily for us the folks at British Vogue recorded the whole thing. As a result, we get to see how it all goes down.
The coronavirus pandemic is not over. However, its impact in some parts of the world is starting to lessen. As a result, some companies are looking ahead to when employees will be able to make the return back to the office.
Today is the final day of the Epic Games vs. Apple antitrust trial, and it looks like the judge overseeing the case wanted to lean into Apple's chief executive a little bit.
The hits just keep on coming. This time around it shows just how long Epic Games has been trying to get Apple to change its rules for the App Store. And it turns out it dates back to 2015.
Supply of Apple's Mac computers and iPad tablets will worsen in the second half of this year as the pandemic continues to disrupt supply chains, especially for electronics.
This awesome commercial wants to sell you the message that Apple has supercharged the newly announced iPad Pro by equipping it with the company's custom Mac chip, the Apple M1.
The App Store is a lucrative business for Apple, and that's one of the many reasons the company wants to keep things the way they are. Not that Apple isn't changing some things, of course. But rules are rules, and Apple wants to keep those in place.
Apple is getting ready to publicly launch the new App Tracking Transparency feature in iOS 14.5 that'll let its customers consent to being tracked across other apps and websites. The advertising industry has been bracing for these changes for months and now Apple's chief executive Tim Cook is on the record saying his company is not against digital advertising.
In April, there will be a hearing on digital markets, including app stores and digital competition, led by the Senate Judiciary Committee in the United States. And while Apple has been engaged in preliminary talks, it looks like the company has made a decision regarding being a witness.
Apple has been around for a long time. 45 years as of today, in fact! Over that time, the company has made a wide range of products, some of which have forced entire industries to evolve. But, for Tim Cook, this anniversary is a means to rededicate the team at Apple to a more important role.