Hot on the heels of releasing the Apple TV 5.3 software which enabled access to Disney's WatchESPN and HBO Go through the $99 set-top box, Bloomberg now reports that the iPhone maker is on the cusp of announcing a major agreement with Time Warner Cable.
The gist of the story: the deal would give subscribers of the cable television service access to channels via the Apple TV. HBO, of course, is owned by Time Warner, under the operating subsidiary Home Box Office Inc.
But it gets even better: Apple is apparently hiring away Hulu executive Pete Distad to help Eddy Cue, Apple's SVP of Internet Software and Services, in negotiations with media and cable companies. An agreement will be reportedly announced "in a few months". Tuesday news doesn't get any bigger than this...