When the news fell last week that Steve Jobs was resigning from the company he had built, I felt like the world was going to collapse under my feet for a few seconds. I wasn't the only one. Tech bloggers, analysts and investors knew it was the end of an era.
The news was widely covered all over the world. In France, where I currently am vacationing, I read countless stories and watched tons of news reports that were praising Steve Jobs for the amazing job he'd done at Apple. Steve Jobs. The face of Apple. The salesman. The visionary. The dictator. Gone. Nothing would ever be the same without him. Some went as far as saying Apple was done, forgetting for a minute that Tim Cook, the newly appointed CEO, had been running the company for months, in what were Apple's best financial times ever.
Like John Gruber notes, Steve Jobs' greatest creation is not the iMac, the iPhone, or the iPad. No, Jobs' greatest creation is Apple itself — the brand, its core values, what it represents. And according to a survey, the Apple brand is better today than it was before Steve's resignation...
