Apple is now testing upcoming AirPods Pro firmware that will bring software support for some of iOS 15's audio features like ambient noise reduction and spatial audio for FaceTime calls.
Spatial audio is an important feature in Apple's long list of features. It's one of the elements that the company hopes will get Apple Music to stand out from the competition. But Apple isn't the only company with this surround sound experience. Even Verizon is getting in on the fun.
Apple is now testing the latest Apple Music features for its Android client, including support for spatial audio and lossless audio, as well as automatic crossfading and other perks.
Spatial Audio with Dolby Atmos is one of the newest features available for Apple Music subscribers. The best part is that it's free, a boost to the audio experience without boosting the monthly price. Now, Apple's promoting the new feature in a brand new ad.
I can still remember what it was like hauling around a portable CD player with me everywhere I went back in my high school days. That was before MP3s really took off. Forking over money for some worthwhile headphones was worth it back then, maybe even more so than it is today for most use cases. But that digital takeover was inevitable, and, eventually, I was hauling around all sorts of different MP3 players instead of that CD player.
Apple Music recently launched spatial audio and lossless support for subscribers, with dynamic head tracking designed to enhance spatial audio for music arriving later in 2021.
macOS Monterey and tvOS 15 bring spatial audio to your Apple TV and Mac with dynamic head tracking via the AirPods Pro or AirPods Max. But without any chips or sensors for spatial awareness inside those devices, how does exactly Apple measure your head movement?
Before Apple got around to officially announcing Dolby Atmos support in Apple Music, along with Lossless Audio, it was the Apple Music Android app that hinted at its impending arrival. But then the rumor mill suggested that app wouldn't get support for the new feature. Now, here we are and Spatial Audio with Dolby Atmos is out there in the wild, and Android support is indeed in the works.
Yesterday, Apple unveiled the next big updates for its major platforms, including iOS 15. And the interviews discussion those things are probably coming soon enough. But Apple actually launched a new feature yesterday, by way of Apple Music.
Zane Lowe is currently Apple Music's co-head of Artist Relations, and also one of the service's most prominent radio hosts. So of course Apple would tap him to try and sell the idea of Spatial Audio for the music streaming service.
With iOS 15's announcement out of the way, it's time to get to AirPods.
Apple Music has set a special event to detail the upcoming Spatial Audio enhancements. The virtual presentation is happening on June 7, two hours after the main WWDC21 keynote talk.