Philips has expanded its Hue line of iPhone-controlled lighting with a new bulb this week, called the BR30. Unlike previous Hue bulbs, the BR30 is designed to fit into recessed sockets to create the effect of light shining from a hole in the ceiling.
The BR30 bulbs are designed to fit the standard E27 screw base and deliver 600 lumens of light. And like other Hue bulbs, they provide a full range of color, except the light is delivered in a downward beam instead of being omnidirectional...