What, exactly, is the Apple Car? Is it an actual vehicle that consumers will be able to buy one day? Was it that, at some point, but has ultimately transformed into something else -- like a fleet of autonomous vehicles meant to ferry employees? Or is it a fully autonomous, consumer-focused vehicle meant to get you and your family to where you need to go? None of these? Who knows!
Since all we have to work with is the rumor mill and the stories that come out of it, it sure does seem like nothing about developing the Apple Car has been easy for Apple. We already know the project has been in development for years, which in itself is not a red flag (most projects of any size take years to develop). But we also know that it has changed quite a bit over time, too, with Apple at point even considering not launching a physical car at all, and focusing solely on software inside. But, as of right now, it appears that Apple is still planning to launch an actual consumer-ready automobile at some point, even as the speed bumps keep lining up.
Apple appears to be making some big moves regarding the Apple Car. Does that mean we're getting closer to an actual launch? Sort of. But we're probably still years away from the project becoming a reality. And now it turns out the project has a new lead.
The Apple Car effort has seen a lot of ups and downs over the years. Especially for a project that's not, technically, an official product. But that hasn't stopped the rumor mill from showing us both the positives and the negatives Apple has faced. And today is no different.
Work on the Apple Car, under Project Titan, continues. But today's news isn't so much on the positive side of things. At least, not for Apple.
There was a time, not so long ago, where the rumor mill was dedicated to doling out information regarding Project Titan. Not all of it was good news. However, the general consensus at the time was Apple hadn't given up on its Apple Car. And here we are with yet another sign that's the case.
Kevin Lynch is Vice President of Technology at Apple, a major role that has been mostly tied to the Apple Watch. Over the course of many years, Lynch has spearheaded many of the health-related elements of the Apple Watch, and, even demonstrated them on stage at WWDC. But now his attention will reportedly be turned to another Apple-branded product.
The rumor mill won't give up on the Apple Car dream. It hasn't necessarily been on again, off again, but it has evolved over the years. But, for now, it appears things are back on track and Apple's working towards actually launching an electric automobile in several years.
The rumor mill refuses to give up on the idea that Apple is building an electric car. "Project Titan" has been humming along for quite some, and it appears Apple is not ready to give up on those same aspirations, either. Indeed, the company has recently landed a pretty big hire to help make it a reality one day.
Apple has a lot of different projects in the work at any given time, which the company tries very hard to keep secret until it deems it's the right time to share. One such project is supposedly "Project Titan", with the teams reportedly working on Apple's first automobile.
Apple is reportedly working on yet another factor to help build its oft-rumored Apple Car, with the latest report suggesting the company's in active talks to secure more parts.
According to a pair of fresh reports, Nissan is no longer discussing a potential manufacturing tie-up with Apple regarding Project Titan, the iPhone maker's autonomous car project.