Apple has acquired San Francisco-based music analytics startup Asaii which uses machine learning and artificial intelligence to help clients like record labels find the next Justin Bieber. Apple will reportedly use their technology to bolster Apple Music recommendations to users and better compete with Spotify’s efforts to work directly with smaller artist.
In the works since at least 2014, the all-stock transaction will see the ad-supported Pandora service, as well as the company’s Plus and Premium subscriptions, continue unabated without changing pricing.
Apple Music has launched a curated channel dedicated to classical music. Created by one of the most prominent classical music labels in the world, Deutsche Grammophon, the new section features performance videos, audio albums, and three radio stations that are dedicated to playing music from Beethoven, Mozart, and Bach.