In a fun nod back to Apple's classic Mac vs. PC advertisements from about a decade ago, Microsoft's latest commercial for its second-generation Surface Laptop features a real life guy, named Mackenzie “Mac” Book from Sydney, Australia. No, seriously.
Powerbeats Pro and their charging case allow for a total of 24 hours of run time, and the latest commercial from Apple-owned Beats brand drives that point home.
New Apple billboards were spotted this morning in major German cities of Hamburg and Berlin, promoting the importance of iPhone user privacy and data protection.
The official Apple India channel on YouTube today published a new 40-second video in the ongoing #ShotoniPhone campaign that centers around cricket players in a celebration of Indian sports and culture.
Apple has hired industry veteran Chris Thorne as its new chief marketing officer for the Beats brand following the rennet launch of the sporty PowerBeats Pro truly wireless earbuds.
A trio of fresh 15-second video advertisements from the "That's iPhone" campaign were posted yesterday to Apple's YouTube channel in Australia, focusing on iMessage encryption, Apple's material recycling efforts and privacy in App Store.
Apple's official YouTube channel yesterday shared a new #ShotonPhone video, the third clip in the iPhone Experiments series, along with a companion behind-the-scenes mini-film.
Today, Apple United Kingdom on its YouTube channel published a short but sweet video, part of the company's "Behind the Mac" campaign, that focuses on music-making on the Mac.
Apple has been underscoring, repeatedly and for more than a year now, that it wants to help customers cure their smartphone addiction which it has played a major part creating in the first place. But Apple shot itself in the foot with its latest iPhone XR commercial by unintentionally promoting smartphone addiction as a way of life of today's generation.
Apple yesterday released a new video advertisement via its YouTube channel. If my memory serves me correctly, this is the first ad that promotes Apple's handset trade-in program.
Apple has hired Danielle DePalma, studio Lionsgate's former Executive Vice President of Worldwide Digital Marketing & Research, as its Senior Film and TV Series Marketing executive tasked with pushing the company's upcoming Apple TV+ video-streaming service.
Apple yesterday shared a new video featuring beautifully shot scenes of nature from around the world. Today, the company released a making-of video revealing how the project was shot using iPhone XS cameras and some additional equipment and accessories, like cinema-quality lenses and stabilizers. For the scene of a stunning avalanche, Apple used real explosives rather than computer graphics and special effects.