Apple yesterday released an awesome 3-minute film on YouTube that touts the benefits of using its products in the workplace, but in a humorous way that involves a cameo appearance of the patented round pizza box reserved for customers of its Caffè Macs cafeteria.
Marketing
Another privacy-related Apple ad focuses on Safari’s anti-tracking measures
Apple today shared a new privacy-focused video through its official YouTube channel that highlights the intelligent tracking prevention feature in the Safari browser.
Apple airs new “Why iPhone?” ads, one of them focuses on iOS 12’s speed for the first time
Apple United Kingdom released this morning through its official YouTube channel a trio of new advertisements in the "There's More to iPhone" series and one of them highlights iOS 12's speed gains, the first time an Apple ad has focused on that aspect of the operating system.
Watch the elaborate fake ad for AirPods 2 that has deceived many Apple rumor sites
Apple rumor reporting is a serious business, as highlighted by a supposed AirPods 2 advertisement—in reality, an elaborate fake—that has deceived many Apple rumor sites.
Apple’s comical Depth Control ad series continues with a new “Alejandro” video
Apple recently kicked off a brand-new series of comical iPhone photography ads focused on the Depth Control feature with an inaugural video which turned "bokeh" into a verb, and now the company has published the latest humorous ad in the series, titled "Alejandro".
Apple teams up with China’s Alipay on interest-free financing for new iPhone purchases
Apple has teamed up with China's Ant Financial Services Group, which owns the AliPay mobile payments network, and several local banks to offer an interest-free loan to customers who are looking to purchase a new iPhone through the company's local online store. The goal is to sharply lower the monthly sums Chinese customers have to pay for brand-new iPhones.
The latest Apple Watch ad is about Maps turn-by-turn navigation and the freedom of cellular
Apple United Kingdom via its official YouTube channel released a new advertisement this morning that promotes cellular connectivity on the LTE-enabled Apple Watch Series 4.
Apple acquires digital marketing startup DataTiger
Apple has acquired digital marketing startup DataTiger, according to a new report from Bloomberg. The outlet points to a regulatory filing from December that shows the iPhone-maker now controls the U.K.-based company.
Lee Clow, the creative genius behind some of the most iconic Apple ads of all time, retires
Lee Clow, the creative genius behind some of the most iconic Apple commercials and campaigns of all time, has announced his retirement today. He is 76 years old.
Watch the latest iPhone XS/XR ad spotlighting Apple’s new Depth Control photography feature
Apple has aired a new 30-second promotional video for the latest iPhones. Similar to other photography-focused commercials for its new smartphones, this advertisement is all about Apple's new imaging capability, called Depth Control.
Ariana Grande, Khalid & Florida Georgia Line receive a Memoji treatment in Apple Music ads
Apple Music has posted a trio of short videos to YouTube that use Memoji, which are customizable Animoji, to represent musicians Ariana Grande, Khalid and Florida Georgia Line.
Apple’s new video wants to sell you on Smart HDR photography of the latest iPhones
Apple's official YouTube channel last night published a video dedicated to the Smart HDR photography feature available on the new iPhone XR, iPhone XS and iPhone XS Max models.