Apple recently kicked off a brand-new series of comical iPhone photography ads focused on the Depth Control feature with an inaugural video which turned “bokeh” into a verb, and now the company has published the latest humorous ad in the series, titled “Alejandro”.
In this one, we witness a couple that unwinds in bed after a long day. The man can be seen browsing through some shots on her partner’s phone before stumbling upon a nice selfie of the woman which happens to show what seems to be an attractive guy in the background.
This appears to trigger jealousy in the guy as he gives the woman an odd look before taking advantage of the Depth Control feature to blur out Alejandro’s face completely.
And here it is.
“Depth Control on iPhone XS and iPhone XR lets you adjust the depth of field before or after you shoot,” reads the video’s description. “So you can blur out whoever’s in the background, to get your portraits just right.”
And here’s the first Depth Control ad, titled “Bokeh’d”.
This is my favorite Apple advertisement in a while!
Depth Control allows iPhone photographers to adjust the depth of field effect either in a real-time preview within the Camera app or in Photos, after the image has been taken.
The feature is supported on the latest iPhone XR, iPhone XS and iPhone XS Max handsets (support for real-time Depth Control while taking an image requires iOS 12.1 or newer).
Older models like iPhone X, iPhone 8 and iPhone 8 Plus only support adjusting the bokeh effect after the image has been taken, not using real-time Depth Control in the Camera app.
Which advertisement do you like better, “Bokeh’d” or “Alejandro”?
Let us know by posting in the comments down below.