Marketing

Microsoft now takes swipes at iPad mini

Christian Zibreg ∙ August 8, 2013

Wow, there's just no stopping Microsoft's marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple's full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).

You'd have think Microsoft's ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft's WindowsVideos channel.

And for the first time, the software giant is targeting the iPad mini by pitting Acer's 8.1-inch Iconia W3 tablet against Apple's popular 7.9-inch $329 device. I've included the ad for your viewing pleasure right after the break...

Nokia’s Lumia 925 ad lambasts iPhone 5 camera

Christian Zibreg ∙ August 5, 2013

Microsoft's Apple-bashing in Surface commercials was just a start. Now the harsh criticism of Apple's devices extends to Microsoft-backed Nokia, whose Lumia 925 television commercial takes aim squarely at the iPhone 5's eight-megapixel iSight camera.

As you know, iPhones are Flickr's top three most popular cameras as "every day, more photos are taken with the iPhone than any other camera," per Apple's Photos Every Day ad. Nokia cleverly puts an interesting spin on the fact by believing that "better photos are taken with the Nokia Lumia than any other cameraphone"...

Huge collection of forgotten 80s Apple ads surface on YouTube

Cody Lee ∙ Updated November 19, 2018

If you're looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.

These guys have been steadily posting ads over the last several months. But just within the past week or so, they've started adding vintage Apple television spots from the 1980s that you've either forgotten about, or more likely, never knew existed...

Apple wins ‘Brand of the Year’ for computers, smartphones and tablets

Cody Lee ∙ July 26, 2013

Apple may be losing smartphone and tablet marketshare, but it's still the top brand in those categories. This, according to data from a recent US-based study on consumer brand perception by Marketing research firm Harris Interactive.

The firm polled some 38,000 Americans regarding their perceptions of their favorite brands, and Apple came out on top in 3 categories. As a result, Harris named the company the 'brand of the year' for smartphones, tablets and computers...

T-Mobile calls out AT&T for being ‘sneaky and underhanded’

Cody Lee ∙ July 23, 2013

It seems like it's 'pick on AT&T week,' because shortly after a report surfaced that Verizon was running an ad in The Wall Street Journal calling the carrier out for its 'most reliable network' claims, comes word that T-Mobile is going to run a similar print spot.

In a new print ad, set to run in today's issue of USA Today, T-Mobile bashes AT&T’s Next program, calling it 'sneaky and 'underhanded.' The copy also quotes a Verge article, saying “AT&T’s reaction to T-Mobile’s transparency is to be more deceptive than ever.”

Verizon responds to AT&T’s ‘most reliable 4G LTE network’ claim in new ad

Cody Lee ∙ Updated January 28, 2019

Last week, AT&T launched a new ad campaign claiming that it not only had the nation's fastest LTE network, but also the most reliable. Citing independent third-party data, it said it now has the "highest success rate for delivering mobile content across 4G LTE networks."

Obviously, this didn't sit too well with Verizon, who has long touted the reliability and reach of its cellular network as the best in the country. So the Big Red carrier decided to take out a print advertisement in The Wall Street Journal yesterday to set the record straight...

Forgetting about Surface disaster, Microsoft’s ad people take another jab at iPad

Ed Sutherland ∙ July 19, 2013

Microsoft just doesn't skip a beat when it comes to its fantasy that the Surface rivals Apple's iPad. Never mind the software giant had to reduce prices on its tablet because no one is buying the device. Never mind Thursday the company took a $900M writedown on those cheaper Surfaces that no one wants.

To mark all the features the Surface has (which no one except paid actors apparently want), the Redmond-based Windows giant has released another sneering ad pitting its tablet against Apple's. This is what lesser-known brands quite often do as they strive to piggy-back on the popularity of the Apple brand...

Move over Verizon, AT&T says it now has the most reliable network in the US

Cody Lee ∙ Updated January 28, 2019

The wireless provider industry here in the United States is dominated by 4 major carriers: Verizon, AT&T, Sprint and T-Mobile. You could actually narrow it down even further, to two carriers, as Verizon and AT&T are much larger than the other two.

And both carriers have their strengths. Verizon is known for having an expansive and reliable network, offering more coverage in more places, while AT&T is known for its network's speed. But AT&T is now claiming it has the most reliable network too...

Over 50% of all streaming set-top boxes sold are Apple TVs

Cody Lee ∙ Updated March 15, 2018

According to the latest Frost & Sullivan Consumer Video Devices Market report, the Apple TV currently accounts for more than half of all streaming set-top boxes sold worldwide. That makes it the leader in the space by a long shot, with Roku coming in second at 26%.

The market research outlet posted the report this morning, which details a number of data points including market drivers, restraints to growth, product and pricing trends, and competitive landscape. And Apple's $99 hockey puck-shaped device came out on top...

Microsoft’s fourth iPad-bashing ad touts Windows 8 multitasking

Christian Zibreg ∙ Updated January 26, 2016

iPad-bashing is becoming the recurring theme for Microsoft as the once dominant force in computing struggles to reclaim its relevancy in the post-PC world. Nowhere is this more evident that in Microsoft's inability to hit the ground running with Windows 8 on tablets.

With a few notable exceptions, you can tell an also-ran has run out of ideas when it puts together a television commercial advertising its contender against the industry leader.

Sometimes the strategy of piggy-backing on the top dog's popularity can do wonders (case in point: Samsung), but often times it just backfires. The latter appears to be happening with Microsoft's anti-iPad ads. I'll let you be the judge of that: the latest iPad-dissing 30-second spot sporting two baseball scouts is below the fold...

Samsung lambasts Siri dictation in weirdest Galaxy S4 ad yet

Christian Zibreg ∙ July 5, 2013

I appreciate memorable, creative advertising as much as the next guy, but I just don't get a new Galaxy S4 commercial Samsung is airing in Iceland.

Instead of focusing on the handset's features or the usual iPhone bashing, this time around Samsung's creative agency has gone over the top in depicting a guy trying to make a phone call on a real apple.

Realizing swiping across fruit makes no sense, the ad then switches to a happy scene where our hero operates a Galaxy S4. The not-so-subtle jab at Apple is plain weird, to put it mildly. I know ads are supposed to take into account the often vast cultural differences across markets, but I'm not sure Samsung did itself a favor with this particular commercial...

Apple readying sweeping changes to iPhone sales tactics to deflect Android competition

Christian Zibreg ∙ July 3, 2013

Normally, Apple would just continue pushing its iPhone using same old marketing tricks, which entail heavy advertising, the power of the Apple brand and lots of free press. But heightened competition, slowing smartphone sales and ongoing uncertainty about the economy presumably prompted Tim Cook and his leadership team to implement changes to how the firm goes about selling smartphones.

Sales tactics changes on the agenda reportedly include a trade-in program, improvements to price-matching policies internationally and promotions akin to Apple's Back to School program. Jump past the fold for the full breakdown...