The native Apple News Format is now open to all independent publishers of all sizes as Apple has kicked off a brand new advertising campaign meant to persuade more people to use iOS 9's News app, Vanity Fair reported yesterday. Currently, the News app, which is basically an aggregator, has about forty million readers.
Last September's iOS 9 release brought out the News app with support from more than a hundred major publishers as launch partners.
Now everyone, bloggers included, can take advantage of the rich-media Apple News Format to deliver their content to iOS users in immersive ways, with interactive graphics, video, auto-resizing layouts, crisp typography and smooth animations.