Even though most of this week's news cycle was dominated by Apple and its new iPhones, Microsoft managed to snag a few headlines on Friday. But it wasn't positive press. The company was lambasted for its new series of anti-Apple ads.
The series, made up of 7 clips, was called 'A fly on the wall in Cupertino.' And each of the ads featured two high-level Apple executives pitching the new iPhone 5c and 5s handsets to a third character that looked an awful lot like Steve Jobs...
With the iPhone 5c pre-order launch now well underway, the focus of the media turns to that of the iPhone 5s. Of course, we'll have to wait another week for that, since Apple has opted not to allow advanced purchasing of the handset.
Unless you live in China. While most of the world will have to wait in line to purchase an iPhone 5s on launch day, it appears that folks in the country can take advantage of an advance reservations system beginning September 17...
Now, we're no strangers to Microsoft's anti-Apple marketing antics. Whether it be Surface against iPad or Windows Phone against iPhone, the company has made it very clear that they are gunning for Tim Cook and his team out there in Cupertino.
And up until now, the effectiveness of Microsoft's ads have been questionable at best—it's tough to proclaim your product is better than another when sales and reviews suggest the opposite. But these new commercials have to be the worst yet...
The iPhone 5c might already be available for pre-order, but for some reason, Apple will not let you pre-order the flagship iPhone 5s. We speculated why, but we'll probably never know for sure the reasoning behind this decision.
If it's been clear since this week's event that the iPhone 5s would be available in store on the 20th, the exact time hadn't been made official until today, when Apple sent an email to customers saying the iPhone would be available for order online at 12.01am PST (3am EST)...
In just about 4 hours, retailers around the globe will begin taking online pre-orders for the new iPhone 5c. And from then until Monday afternoon, tech watchers will be holding vigilant for any kind of word from Apple confirming the handset's success.
At least the company will have a clear picture of its performance this weekend, because as most of you know, it's decided not to make its flagship iPhone 5s available for pre-order. Folks will have to wait until next week to purchase the device online or in-store.
Of course, Apple hasn't offered any reason for why it's decided to go this route. But as you can imagine, there are a number of theories floating around the web. And on the eve of the 5c pre-order launch, we thought it'd be fun to take a look at some of them...
Fashion retailer Burberry (not to be mistaken for BlackBerry) just announced that it will be using Apple's new iPhone 5s to capture images and photographs at the upcoming high-profile fashion show scheduled to run in London next week. Not only will Burberry be using the improved iSight camera on the iPhone 5s to shoot stills and video, they'll be also taking high-quality shots to document runway and beauty looks, product details and backstage moments. And I bet they've opted for gold devices...
Folks hoping to score one of Apple's new iPhones on the cheap may want to check out T-Mobile. The carrier has announced its pricing for the smartphones, which will allow customers to get an iPhone 5c for as little as $0 down, and the iPhone 5s for as little as $99 down.
Of course, those are just the up front costs. You'll have to pay off the rest of the device via monthly payments. The 16GB iPhone 5c, for example, will cost you $22 per month for 24 months, and the 16GB iPhone 5s will require you to make 24 monthly payments of $22.91...
Remember the concern over the higher-than-expected price of the newly-introduced iPhone 5c?
It was predicted to be Apple's entry into inexpensive smartphones for China and other emerging nations. Now comes news Apple may indeed have a low-cost iPhone for China: the iPhone 4.
The device - largely unavailable virtually everywhere after Tuesday's double iPhone 5s/5c launch - remains for sale in China at $423. The price tag happens to fall just where analyst originally expected for Apple's inexpensive iPhone...
Now that Apple has told us everything there's to know about its new iPhone 5c for the colorful and the flagship fingerprint-scanning iPhone 5s that runs Apple's advanced, in-house designed, two times faster 64-bit A7 chip with M7 motion coprocessor, would-be shoppers will have a chance to pre-order the former starting tomorrow.
Even though the company won't provide pre-orders for the top-line iPhone 5s, both handsets are scheduled to simultaneously land on store shelves next Friday, September 20. Folks who frequent this blog by now have learned additional tidbits about the handsets in order to make an informed purchasing decision.
With that in mind, we've decided to put together a little non-scientific poll asking a simple question: which new iPhone are you planning on buying come September 20, if any...
Apple hasn't talked much about its new M7 motion coprocessor that was specifically designed to work alongside the A7 chip inside the iPhone 5s to improve battery life by offloading some tasks that don't require the full power of the main A7 processor.
Some of these tasks include polling motion data from the accelerometer, gyroscope, and compass sensors without waking up the A7 chip
According to a new report, Apple has bigger plans for the M7 chip and could use it to enable new geolocation Maps features in a way that won't bring a significant hit on the battery...
Apple's marketing honcho Phil Schiller noted during Tuesday's iPhone 5s/5c keynote that both new iPhones feature a slightly bigger battery though he stopped short of giving us specifics. Now, Apple's specs page would have us believe that both new iPhones feature essentially the same battery, though that's not true.
Per Apple's stats, both devices provide ten hours of talk time on 3G, 250 hours standby time, 8 hours of Internet use on 3G (10 hours on LTE or Wi-Fi), 10 hours of video playback and 40 hours of audio playback.
What Apple didn't tell us is how it's managed to boost the iPhone 5s battery capacity by as much as ten percent. The iPhone 5c battery life gains are more modest at a respectable five percent compared to the iPhone 5...
A newly-published patent suggests Apple is serious about bling. Not for diamond-encrusted gadgets, but iDevices made of sapphire, the second-hardest material on earth. The iPhone maker envisions smartphone screens able to resist scratches and breakage with bodies tough enough to withstand drops and spills.
Although up till now sapphire has been used for smaller items, such as the Touch ID fingerprint sensor on the iPhone 5s, the patent application outlines much wider application, according to a Thursday report...