Apple has hired Shiva Rajaraman, a product leader formerly with Google's YouTube, Spotify and Twitter, to accelerate its failing video content strategy, The Information reported yesterday citing people familiar with the matter. The paywall'd article cites three people briefed on the hiring as saying that Rajaraman will help shape Apple’s video strategy to take on established players like Amazon and Netflix.
Apple hires former YouTube and Spotify veteran to help shape its video content strategy