Ending weeks of speculation, Twitter today announced a new feature that has the potential to take social television to the next level.
Twitter users will soon start seeing a new See It button embedded in tweets that, when clicked, lets folks immediately tune into live programming through their set-top box or a mobile devices such as a smartphone or a tablet.
To replace your remote, Twitter partnered with cable provider Comcast and its fully-owned subsidiary NBCUniversal, giving Xfinity customers the ability to also schedule DVR recordings on-the-fly, directly from Twitter. The feature will debut with NBCUniversal offerings including The Voice and Sunday Night Football.
Go past the fold for the full reveal…