Runtastic has been acquired by sportswear giant Adidas, the company's CEO and co-founder Florian Gschwandtner announced in a blog post on Wednesday. The deal is said to be worth somewhere in the neighborhood of 220 million euros (or $239 million).
For those unfamiliar with Runtastic, it develops and maintains a number of fitness apps for iOS, Android, Windows Phone and BlackBerry. It has also dabbled in hardware with a GPS watch, a heart rate monitor, and the recently-released Orbit fitness tracker.