Twitter is experimenting with a new “Featured News” tab in its mobile apps, reports BuzzFeed. The tab surfaces trending news items, which the social network hopes will keep users engaged.
“We’re experimenting with a news experience on iOS and Android,” a Twitter spokesperson told the publication. “We are continuing to explore new ways to surface the best content to users.”
Folks with access to the Featured News tab can find it in the middle of their mobile apps’ bottom row of icons. Tapping it brings up a story screen with an image, text and a list of associated tweets.
Featured News items are populated algorithmically, and there’s no word on when or if it will be publicly available. If you want to get an early look at it, you can sign up for the beta program here.
Twitter’s stock hit an all-time low on Monday, as investors question its ability to grow its user base. It would seem that the company is betting big on news aggregation and curation to solve the problem.