There are several key take-aways from a new report showing mobile advertising is exploding, set to surpass $9 billion in 2013. Despite a developed world saturated in smartphones, services for those devices continue to grow by leaps and bounds. Additionally, as we touched on Monday with the incredible success of Candy Crush Saga, the freemium app concept is red hot.
Such apps gain their popularity by being free up front, but earn their keep either through in-app purchases or advertising. According to the report by IAB and IHS, search accounts for 53 percent of mobile ad revenues, crystallizing what I've always thought: Google did not create Android out of some magnanimous gesture, but to keep ahead of the advertising curve...