Apple

Analyst: Why Apple created the $10,000 Apple Watch Edition

Jake Smith ∙ March 15, 2015

The announcement that the Apple Watch Edition will start at $10,000 and be priced all the way to $17,000 when it begins shipping April 24 perplexed many. Apple is a consumer electronics company. Why is it trying to jump into the luxury space?

Here's your answer. On Thursday, Andreessen Horowitz analyst Benedict Evans penned a blog post on why Apple is bothering to sell the Apple Watch Edition. It's full of some brilliant analysis of the new, luxury product, but it boils down to something simple - it's a marketing tool for Apple.

Apple posts Apple Watch backlit displays in-store before launch

Jake Smith ∙ Updated April 30, 2018

Apple Stores across the globe have posted backlit displays showing off the new Apple Watch and 12-inch MacBook, ahead of the devices' launch next month.

The new graphics are in typical Apple fashion, showing large images of the products and their detail for customers to see.

Apple fixes long-standing keyboard issue in iOS 8.3 beta

Cody Lee ∙ Updated April 30, 2018

It appears Apple plans to fix a long-standing keyboard issue which caused users to inadvertently tap the period key when aiming for the space bar in Safari. As noted by MacRumors, beta versions of iOS 8.3 feature a design change that should resolve the problem.

In 8.3, Apple has made the space bar longer on the keyboard that pops up when inputting text in Safari's omnibar, and the 'Go' button shorter. This should make it less likely for users to encounter accidental period key presses when typing out their web searches.

Apple car project reportedly underway at secret Sunnyvale campus using shell firm

Christian Zibreg ∙ March 13, 2015

Apple is running its rumored electric car project, code-named “Titan,” through a shell company called SixtyEight Research from a small top-secret office building in Sunnyvale, California, just minutes away from the company's 1 Infinite Loop headquarters in Cupertino, according to intriguing findings published Friday by AppleInsider.

Citing two people with knowledge of the project, the publication claims the Titan building, itself code-named “SG5,” is home to recruits from Tesla and Apple's other automotive related hires. One person claims that some of the projects underway there have been kept “very secret” within the company.

Amazon working on Apple Watch shopping app

Christian Zibreg ∙ March 13, 2015

Online retail giant Amazon is working on an official Apple Watch app that will permit its users to purchase goods on Amazon.com right from their wrist, TechCrunch reported Friday.

“The company does have an Apple Watch version of its mobile shopping app in the works, we understand,” reads the report.

Apple Watch settings: control app layout, haptic strength, and more

Timothy Reavis ∙ March 13, 2015

Today, developer Hamza Sood, known in the community for his in-depth analysis of iOS betas, tweeted screenshots of what the Apple Watch companion app for iPhone will look like when an Apple Watch is connected. The layout is similar to iOS's Settings app, but features a dark theme and rounded icons.

A closer look at Apple Watch’s Activity companion app for iPhone

Christian Zibreg ∙ Updated January 28, 2016

After sitting through Apple's “Spring Forward” media presentation from start to finish, I couldn't help but notice a slide tim Cook briefly put up, depicting an iOS version of the Apple Watch's Activity app. I immediately took to Twitter, wondering when users could expect to see the software on their iPhones.

Last evening, developer Hamza Sood tweeted out a series of screenshots of the Activity app from iOS 8.2, released for public consumption on Monday.

The app is hidden and would only appear on a user's Home screen once an Apple Watch has been connected and paired with an iPhone using the Apple Watch iOS app (which by the way cannot be deleted from the device).

Microsoft bringing Cortana personal assistant to iOS this fall

Christian Zibreg ∙ March 13, 2015

Microsoft has been hard at work developing an iOS and Android version of its Siri-like personal assistant, Cortana, which could hit the iPhone and iPad as a standalone application sometime in the fall 2014 timeframe, Reuters reported Friday.

The software giant currently provides Cortana on Windows phones and is set to launch it on desktop with the arrival of Windows 10 this fall.

Windows 10 integrates Cortana so users can perform queries and get various answers just by asking.

Tim Cook calls into CNBC’s ‘Mad Money’, talks ResearchKit, Apple Pay and more

Cody Lee ∙ Updated April 30, 2018

It seemed like just another episode of Mad Money, CNBC's polarizing financial TV show, until host Jim Cramer took a call from "Tim in California." As you've probably guessed by now, it was Apple CEO Tim Cook on the line, prompting cheers from a surprised studio.

Cook began the call by congratulating Cramer on "10 great years of Mad Money," but it was clear he had other things to talk about. The first thing was ResearchKit, Apple's medical research app platform it unveiled on Monday, which as already had over 10,000 signups.

Ulysses, popular Mac text editor, comes to iPad

Christian Zibreg ∙ Updated February 9, 2018

Ulysses, a popular and versatile Mac app for focused writing, is now available on Apple's iPad. If your job involves writing, or you just love to write and write a lot, you're going to love this nifty app by German developer The Soulmen GbR.

Ulysses for iPad brings the same cohesive, distraction-free writing environment from the Mac to the Apple tablet.

With its powerful, yet simple editor and a comprehensive multi-format export supporting HTML, Markdown, PDF and other popular document formats, Ulysses puts the focus on writing and gives you a good excuse to buy a wireless keyboard for your iPad.

Wunderlist gets smarter with folders, Quick Add for iPhone, overhauled design and more

Christian Zibreg ∙ March 12, 2015

German developer 6Wunderkinder just pushed a major new update to its excellent list-making app, Wunderlist.

Billed as one of the biggest updates to Wunderlist ever, both the iOS and OS X edition of the software have received a brand new look stemming from a refreshing pop color and twelve hand-crafted pictograms. The facelift simplifies the Home view and makes it a lot easier on the eyes.

Wunderlist users on the web, Windows and Chrome can expect to see the new look interface over the course of the next few weeks.

OneNote for iPhone gains note previews, Mac edition improves collaboration

Christian Zibreg ∙ Updated January 26, 2018

Thursday, Microsoft made the iPhone and Mac edition of OneNote even better by adding previews to help quickly find notes on the Apple smartphone while bringing out more notebook sharing enhancements on the Mac.

Note previews are comprised of a headline and an excerpt of the text and include a small thumbnail to help visualize its contents.

These snapshots are readily glanceable from your page list and your Recent Notes list and even incorporate handwriting so it's really easy to quickly locate the note you want to read or edit on the go.