The purpose of Apple Watch is something that has been greatly discussed ever since the company first unveiled it last September, and as the release date nears, it seems to be the topic of even more arguments.
Admittedly, Apple isn’t doing a great job at highlighting the true selling points of Apple Watch. If you go to the Watch mini site on Apple.com, the first thing Apple tells you about it is that it is an incredibly precise timepiece. I don’t know about you, but I don’t recall ever wondering if the time I was looking at (be it on my iPhone, my Mac, or my microwave clock) was indeed precise, and I imagine most people feel the same.
To me, there are three features Apple should have made essential parts of its marketing materials. The company either didn’t feel the need to because they aren’t actual features per se, or maybe Apple didn’t realize their importance, something that can only be measured as you use the device day in day out for an extended period of time.
I will not pretend I know better than Apple when it comes to communicating. That’s clearly not the case, but as someone who’s been using a Pebble every day for over a year, I believe I have a very good sense of what makes a smartwatch so indispensable.
