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Apple’s next-gen Mac Pro ad hits YouTube ahead of Fall release

Christian Zibreg ∙ August 23, 2013

As Apple engineers scramble to finalize the next-generation Mac Pro for US-based assembly, the company's marketing department has been increasingly teasing and hyping the dream machine ahead of its Fall launch. Moviegoers who'd gone out to see the new Jobs biopic last weekend, or any other movie for that matter, spotted a Mac Pro video.

The clip, which later started airing in theaters nationwide, shows the radically new machine from various angles without revealing too much. Now that Apple has uploaded the commercial to YouTube, expect to see it rolling on television nationwide. I've queued up the video right after the fold...

Nokia’s Lumia 925 ads take jabs at iPhone’s low-light performance

Christian Zibreg ∙ Updated February 9, 2016

Apple's iPhone 5 is far superior to the iPhone 4S/4 in terms of the camera performance in low-light conditions. The industry hasn't stood still either and has been inching forward since last September's iPhone 5 debut. Specifically, Nokia's high-end Lumia smartphones have emerged as the mobile imaging devices to beat.

Its culture rooted in mobile imaging, Nokia felt compelled to challenge Apple's iPhone with a series of Lumia ads that criticize the Apple handset's relatively poor low-light performance compared to the Lumia PureView range.

It started with a rather bizarre ice-breaker 'Zombie' ad which set the overall tone two months ago. Then came Nokia's take on Apple’s 'Photos Every Day' ad and now two more commercials have arrived to proclaim the Lumias the king of low-light mobile imaging...

Emboldened Samsung says anti-Apple ads ‘really mess with the order of things’

Christian Zibreg ∙ August 13, 2013

Do you remember Samsung before the Apple crusade? Far from being an also-ran, Samsung back in 2010 started doubling-down on the Galaxy brand message, signaling intention to establish itself as the smartphone maker to watch. But it wasn't until the South Korean conglomerate began airing its first television commercial which ridiculed iPhone owners that it started positioning itself as the anti-Apple.

And the message resonated with the demographics outside the Apple fold. In doing so, Samsung has earned itself lots of free press and attracted a following comprised of bloggers, media outlets and customers who for whatever reason couldn't stand Apple, its culture and products.

We already know the anti-iPhone ads are working and now a Samsung executives acknowledges that the anti-Apple campaign has been a "tipping point" for the Samsung brand. Which probably means those ad attacks will only intensify going forward...

Google starts injecting ‘relevant ads’ in Google Maps app search results

Christian Zibreg ∙ August 8, 2013

In another showing of the key differences between Google and Apple, the Internet giant on Thursday announced that relevant advertising will now start appearing in the native Google Maps app for iOS and Android devices.

Relevant advertising will appear at the bottom of the screen after you perform a search, Google said, adding that ads may include a title, ad text and a link to get directions.

Great, Google, just great! You can go ahead and sell me at a premium to advertisers all you want, but I hate ads and am switching over to Apple Maps as we speak...

Microsoft now takes swipes at iPad mini

Christian Zibreg ∙ August 8, 2013

Wow, there's just no stopping Microsoft's marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple's full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).

You'd have think Microsoft's ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft's WindowsVideos channel.

And for the first time, the software giant is targeting the iPad mini by pitting Acer's 8.1-inch Iconia W3 tablet against Apple's popular 7.9-inch $329 device. I've included the ad for your viewing pleasure right after the break...

Nokia’s Lumia 925 ad lambasts iPhone 5 camera

Christian Zibreg ∙ August 5, 2013

Microsoft's Apple-bashing in Surface commercials was just a start. Now the harsh criticism of Apple's devices extends to Microsoft-backed Nokia, whose Lumia 925 television commercial takes aim squarely at the iPhone 5's eight-megapixel iSight camera.

As you know, iPhones are Flickr's top three most popular cameras as "every day, more photos are taken with the iPhone than any other camera," per Apple's Photos Every Day ad. Nokia cleverly puts an interesting spin on the fact by believing that "better photos are taken with the Nokia Lumia than any other cameraphone"...

Huge collection of forgotten 80s Apple ads surface on YouTube

Cody Lee ∙ Updated November 19, 2018

If you're looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.

These guys have been steadily posting ads over the last several months. But just within the past week or so, they've started adding vintage Apple television spots from the 1980s that you've either forgotten about, or more likely, never knew existed...

Forgetting about Surface disaster, Microsoft’s ad people take another jab at iPad

Ed Sutherland ∙ July 19, 2013

Microsoft just doesn't skip a beat when it comes to its fantasy that the Surface rivals Apple's iPad. Never mind the software giant had to reduce prices on its tablet because no one is buying the device. Never mind Thursday the company took a $900M writedown on those cheaper Surfaces that no one wants.

To mark all the features the Surface has (which no one except paid actors apparently want), the Redmond-based Windows giant has released another sneering ad pitting its tablet against Apple's. This is what lesser-known brands quite often do as they strive to piggy-back on the popularity of the Apple brand...

Microsoft’s fourth iPad-bashing ad touts Windows 8 multitasking

Christian Zibreg ∙ Updated January 26, 2016

iPad-bashing is becoming the recurring theme for Microsoft as the once dominant force in computing struggles to reclaim its relevancy in the post-PC world. Nowhere is this more evident that in Microsoft's inability to hit the ground running with Windows 8 on tablets.

With a few notable exceptions, you can tell an also-ran has run out of ideas when it puts together a television commercial advertising its contender against the industry leader.

Sometimes the strategy of piggy-backing on the top dog's popularity can do wonders (case in point: Samsung), but often times it just backfires. The latter appears to be happening with Microsoft's anti-iPad ads. I'll let you be the judge of that: the latest iPad-dissing 30-second spot sporting two baseball scouts is below the fold...

Samsung lambasts Siri dictation in weirdest Galaxy S4 ad yet

Christian Zibreg ∙ July 5, 2013

I appreciate memorable, creative advertising as much as the next guy, but I just don't get a new Galaxy S4 commercial Samsung is airing in Iceland.

Instead of focusing on the handset's features or the usual iPhone bashing, this time around Samsung's creative agency has gone over the top in depicting a guy trying to make a phone call on a real apple.

Realizing swiping across fruit makes no sense, the ad then switches to a happy scene where our hero operates a Galaxy S4. The not-so-subtle jab at Apple is plain weird, to put it mildly. I know ads are supposed to take into account the often vast cultural differences across markets, but I'm not sure Samsung did itself a favor with this particular commercial...

iOS apparently grabbed nearly 75 percent of mobile ad market in May

Ed Sutherland ∙ Updated May 3, 2017

As we've noted in the past, Apple has the unique ability to have products outnumbered by Android, yet excel in areas which count - like advertising. The latest case in point is a study finding nearly 75 percent of mobile ads are served to Apple's iDevices.

By contrast, Android's share of the mobile ad market is decreasing with Samsung's Galaxy S smartphones delivering barely any ad impressions, according to figures released by a mobile ad company...