Apple has posted two new stories to its ongoing 'Your Verse' iPad campaign this weekend: one featuring Finnish conductor and composer Esa-Pekka Salonen, and one involving famed traveler and writer Chérie King.
Like previous 'Your Verse' spots, the stories serve as answers to the question posed in Apple's 'What Will Your Verse Be' advert, promoting the idea that the iPad can be used for both content consumption and creation...
It looks like the rumors were true. Apple last night released an update for its iAd Producer tool, which brings the app to version 4.2, with the ability to create full-screen banner ads for the iPhone.
The update also gives users the ability to upload Producer projects directly to iAd Workbench, reorganize folders in the Assets sidebar, and includes a number of other enhancements and bug fixes...
Contrary to a flurry of reports yesterday, Google was never going to put ads on the Nest Thermostat. Moreover, Nest co-founder and the iPod Godfather, Tony Fadell, has confirmed that recalled thermostats will be returning to store shelves sooner than you think.
Allow me to refresh your memory: soon after it was discovered that a safety bug with a Protect Wave feature could prevent the alarm from sounding, Google's Nest unit has responded by preemptively recalling about 40,000 faulty units.
This should set the record straight and put to rest the ridiculous notion that recalling smoke detectors and not doing ads in thermostats is somehow evil...
Apple rarely, if ever at all, advertises other people's software on its front page, so imagine our surprise after noticing a line at the bottom of Apple.com saying that a "new version of Asphalt 8: Airborne is coming to the App Store this summer". Yup, just like that.
The message seems to have first appeared on the Apple homepage nearly a month ago on Sunday, April 27, 2014.
I know what you must be thinking, but no - this game has not been featured in Apple's iPhone 5s 'Powerful' television commercial in the United States - though you could be partially right because localized versions of the ad that Apple is airing in other countries do feature Asphalt 8...
Google has hinted in a filing with the United States Securities and Exchange Commission (SEC) that it's envisioning the future in which ads could be served to a dizzying range of devices such as thermostats, refrigerators, cars and more.
Based on a letter Google sent to the SEC in December, which was disclosed Tuesday and picked up by the Wall Street Journal, its advertising content could in the not-so-distant future appear on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”
Google shocked watchers after announcing its $3.2 billion acquisition of smart thermostat maker Nest Labs back in January. Immediately, watchers expressed concern over the repercussions of the buy. Nest co-founder Tony Fadell responded by assuring customers in a blog post that Nest won’t share their data with Google...
Microsoft-owned Nokia earlier this week announced its first Windows Phone 8.1 handset, the Lumia 630, with sales starting in Asia this week, followed by Europe and the United States.
In promoting the low-to-mid-range smartphone, Microsoft and Nokia put together a commercial sporting Finnish goalkeeper and Trick Shot master Lassi Hurskainen who shows how to do a smartphone switch with a football.
And some of the handsets flying out of people's hands seemingly resemble a certain iconic smartphone from a certain California company. Have a look at the video included after the break and meet us in comments...
Luxury car maker Bentley has commissioned a short documentary film to promote its $300,000 Mulsanne.
The black and white footage was captured entirely on an iPhone 5s and edited in the back of a Mulsanne on an iPad Air outfitted with a thin keyboard attachment.
Entitled 'Intelligent Details' and filmed in the Bentley Mulsanne in New York, the video shows various design aspects of the car before revealing a behind-the-scenes of the entire process of capturing the footage. The team used specialized iPhone lenses and mounts to capture raw material, which was then editer on Apple's tablet in iMovie....
Yesterday, four new feature tour videos cropped up on the Samsung Mobile USA channel on YouTube, showcasing the handset's full HD Super AMOLED screen, the selective camera focus feature, its ultra-power saving mode and the bundled S Health app. Unlike some of the conglomerate's previous promotional videos, these clips do a good job explaining how the four aforementioned features enhance experience for the user.
However, Samsung being Samsung meant the firm couldn't resist comparing its flagship to Apple's iPhone 5s in terms of the display size, image quality and pixel count. I've included that clip, along with the remaining three videos, after the jump...
Following Microsoft's finalized acquisition of Nokia's Devices and Services unit last week, 25,000 Nokia employees get to join the Windows giant today. To celebrate the merger, the Windows giant has just published its very first Nokia television commercial with Microsoft branding.
Windows Phone often gets relegated to the Others category in global smartphone surveys: currently, it's a distant third, after Android and iOS. The new ad, entitled 'Not Like Everybody Else,' plays on Microsoft's underdog status by promising a bunch of colorful smartphones and tablets that should draw attention and make heads turn...
Want to know what apps Apple featured in its latest iPhone 5s ad titled 'Powerful', which started airing last evening? The 30-second commercial suggests that "with the power of iPhone 5s, you're more powerful than you think" by highlighting a number of content creation use cases involving a bunch of third-party apps found on the App Store.
If you've seen the ad, chances are you've spotted a scene in which some guy uses the iPhone's flash as a heart rate monitor, but what about all the other apps?
That's what a new section on Apple's website is for. Titled 'Powerful', the new microsite is solely created with the purpose of exploring the apps from the commercial...
Apple has this evening posted a new TV commercial for the iPhone 5s to its YouTube channel. The ad, which was spotted airing during tonight's episode of ABC's 'Agents of SHIELD,' touts the handset's ability to morph into a useful tool for people in various lines of work.
Set to the tune of "Gigantic," by the Pixies, the spot shows iPhone 5s owners using the device to do things like play music, control stage lighting in a theater, create short movies, create art installations and more. The tagline of the ad is 'You're more powerful than you think.'
Apple continued its Earth Day PR push this morning, taking out print ads in UK newspapers. The company has thus far painted the leaves on many of its Apple Store logos green, released a video with Tim Cook and announced a new recycling program, and today it took out full page ads to tout its environmental efforts.
The advertisements show a large image of the enormous solar farm that runs Apple's data center in North Carolina, and talk about the company's work to reduce its impact on climate change. But perhaps the most interesting about the ads is that they take a not-so-subtle jab at Samsung and their ongoing patent lawsuit...