Apple updates iAd Producer with ability to create full-screen banner ads

iAd Workbench (create campagin, MacBook Air)

It looks like the rumors were true. Apple last night released an update for its iAd Producer tool, which brings the app to version 4.2, with the ability to create full-screen banner ads for the iPhone.

The update also gives users the ability to upload Producer projects directly to iAd Workbench, reorganize folders in the Assets sidebar, and includes a number of other enhancements and bug fixes…

Here’s the full change log:

iAd Producer 4.2

iAd Producer makes it easy for you to design and assemble rich interactive content without any programming.This release contains a number of enhancements and fixes, including:

– Support for creating full-screen iPhone banners.
– Support for uploading iAd Producer projects to iAd Workbench.
– Folder reorganization in the Assets sidebar.
– Other fixes and improvements.

Today’s update is Apple’s latest move in its ongoing efforts to attract advertisers to its struggling iAd network. Earlier this year, it expanded Workbench access to include all Apple IDs—not just registered developers.