Apple's new commercial, focused on the durability of its Apple Watch Series 7, arrives weeks ahead of a rumored rugged model that should launch in the fall.
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Apple’s new iPhone privacy ad bluntly warns that “Your data is being sold”
Data brokers are targeted in a new iPhone privacy ad from Apple which warns viewers pretty bluntly that their data is being sold without consent.
Apple’s new ad shows using Cinematic mode and macro shots on iPhone 13 Pros
Apple's new Shot on iPhone film about food culture in Singapore showcases Cinematic shooting mode and macro photography on the iPhone 13 Pro.
The latest Apple Watch ad is both shameless and another masterclass in advertising
Emergency SOS on Apple Watch stars in a new Apple advertisement that tugs the heartstrings by reinforcing how the wrist-worn device could help save lives.
New Apple videos show off iPhone 13 Pro camera improvements such as deeper optical zoom and better low-light sensitivity
New Apple videos highlight different aspects of iPhone videography like the new Cinematic mode and increased optical zoom range available with the iPhone 13 series.
Apple takes you behind the scenes of its holiday film, “Saving Simon”
Go behind the scenes of this year's Apple holiday ad which was shot with the iPhone 13 Pro cameras by Oscar nominees Jason Reitman and his son Ivan.
French director Michel Gondry uses iPhone 13 Pro cameras to film a short starring eggs
Apple has shared a new video shot on iPhone, featuring eggs. Commissioned by Apple, the short film was taken with iPhone 13 Pro camera by French director Michel Gondry.
Apple’s been secretly buying Google ads for major apps to capture subscription revenue
Apple seems to have plotted a legitimate yet cunning scheme designed to capture millions of dollars in revenue from high-profile subscription apps like Tinder and HBO. It involves buying Google ads which take customers to an app's page on the App Store, potentially preventing people from realizing they could also subscribe on the web.
California streaming no more: You’ve read about the latest Apple shiny, now watch all the new ads
Apple's virtually-held September 14 event under the tagline “California Streaming” revealed updates to the iPhone lineup, Apple's bread and butter, in addition to the sixth-generation iPad mini and Apple Watch Series 7. If you're not caught up yet, it might be a great idea to watch the new ads first to familiarize yourself with Apple's talking points before diving deeper.
If the Perseverance had Google Photos…
Having spent six full months on Mars, NASA's Perseverance Rover has already snapped up 125,428 photos, and it's showing no signs of slowing down.
Billie Eilish promotes Apple Music spatial audio in new Apple video
Apple has teamed up with the popular American singer and songwriter Billie Eilish on a new short film promoting the company's new Apple Music spatial audio feature.
Spotify bets free users would love to pay $0.99 to skip tracks at will
Spotify Plus costs $0.99 and combines some of the perks of the company's existing Free and Premium tiers, such as on-demand streaming and the ability to skip tracks at will.