Apple takes you behind the scenes of its holiday film, “Saving Simon”

Go behind the scenes of this year’s Apple holiday ad which was shot with the iPhone 13 Pro cameras by Oscar nominees Jason Reitman and his son Ivan.

Ge behind the scenes of Apple’s holiday commercial

Apple recently published a holiday-themed commercial featuring Oscar nominees Jason Ritman and his son Ivan Reitman. The father and son directed both the comedy classic “Ghostbusters” and the latest sequel in the series, dubbed “Ghostbusters: Afterlife”. And now, Apple’s official YouTube channel has shared a behind-the-scenes video showing how they shot and edited the footage using the iPhone 13 Pro camera.

Apple wrote in the video description:

Go behind the scenes with Oscar Nominee Jason Reitman and his father, Oscar Nominee Ivan Reitman, as they use iPhone 13 Pro and features like Cinematic mode, macro video and advanced low light performance to create Apple’s latest holiday film, “Saving Simon.”

Apple is known for stellar marketing which has gotten better in the past few years as Apple took all advertising design and production in-house. There’s plenty of shine, polish and cuteness on the latest Apple ad so be sure to watch it if you haven’t already.