People love to accessorize their mobile devices. Indeed, the multi-billion dollar industry for gadget accessories has been thriving for years now on the seemingly unstoppable popularity of Apple's mobile devices. The accessory industry had really started to take off a decade ago, after the iPod came out.
It boomed following the iPhone and iPod touch introduction in 2007, with tablets such as the iPad having become the latest lucrative market for case vendors out there. So, what do you do if you're an established case maker in Asia at a time when Apple's growth has been slowing?
As you fortunes are most certainly closely tied to Apple's, priorities change as you start giving more attention to non-Apple gadget makers, namely to Samsung but also to a bunch of local vendors who produce inexpensive smartphones and tablets...
