Apple

Apple to accept iPhone 5 pre-orders beginning tomorrow at 12:01am

Apple told us during yesterday's presser that it will begin accepting pre-orders for the new iPhone 5 tomorrow, September 14. As the company stopped short of specifying the exact time frame, Wired's Gadget Lab reached out to Apple's PR and the company has confirmed that online pre-orders for the iPhone 5 will go live in just less than 24 hours, on September 14 at 12:01...

Here’s Apple’s EarPods video

Apple yesterday introduced the new in-ear headphones called EarPods that ship with every iPod touch, iPod nano and iPhone 5 (also available as a standalone accessory). The promotional video was published on Apple's web site, explaining how the company went about re-engineering its previous crappy in-ear headset and why it spent three years redesigning it.

Not everyone was aware of the clip and you needed QuickTime to stream it from Apple's web site. Not anymore, as Apple uploaded the EarPods video to its YouTube channel. Let us know what you think in the comments...

The iPhone 5: It’s all in your head

"How will people know that I upgrade?", asked rhetorically a guy standing in the line for a new iPhone in Samsung's anti-Apple ad from last November. Breathing new life into the "iPhone is boring" meme, ABC's Jimmy Kimmel sent the camera out on the street to ask people to check out the new iPhone 5 whereas in reality they were looking at the current iPhone 4S. Apparently, a lot of people are willing to believe that an iPhone 4S is the iPhone 5...

Cricket, C Spire, GCI, Bluegrass Cellular and Appalachian Wireless landing the iPhone 5 on September 28

Regional United States carriers C Spire and prepaid wireless operator Cricket Wireless will begin offering Apple's latest iPhone 5 on Friday, September 28, it has been confirmed. Additionally, Alaska's GCI, Bluegrass Cellular and Appalachian Wireless announced September 28 availability of the iPhone 5, a week after the device becomes available on AT&T, Verizon, and Sprint in the United States...

You gotta see Apple’s awesome ad for new iPods

Apple yesterday refreshed the iPod lineup alongside the new iPhone 5 (here's your keynote) and boy do these colorful iPod touches look sexy. The company also revamped the popular iPod nano, making it taller and giving it a widescreen display with multitouch user interface, Bluetooth (we envision interesting accessories for the new nano).

Yes, the new touch comes in a bunch of attractive colors as well. The entry-level iPod shuffle also saw a slight redesign. But how do you go about advertising the updated iPods in a memorable, attractive and easy-going manner? Here's how...

The iPhone 5 keynote now available as high-def iTunes download

If you wanted to watch Tim Cook and his team the iPhone 5, iOS 6, iTunes and new iPods but don't want to stream, you can now download the entire iPhone 5 keynote as iTunes video podcast, free of charge. Though Apple did not provide a live stream of yesterday's event, just a few hours later the company made available a streaming video of the presentation through its web site. If history is indication, following the Apple.com stream and iTunes podcast it shouldn't be too long until the keynote pops up on Apple's YouTube channel...

Sharp, others steal iPhone 5 display biz from Samsung

There has been much speculation concerning who will be supplying screens for Apple's just announced iPhone 5. The mystery is solved, if you believe a new Wall Street Journal report that named LG Display, Japan Display and Sharp as suppliers of four-inch in-cell display panels for the device. Surprisingly, the newspaper made no mention of Samsung, which supplies Retina display for the third-generation iPad and previous iOS devices...

CollegeHumor does its version of the iPhone 5 event

Apple's media events, like the one for the iPhone 5 yesterday, have long been a source of fodder for parodies. They're both distinct and recognizable, which always makes for easy mockery material.

CollegeHumor is the latest contributor to the category, as it recently posted a new video called "Apple Coasting Keynote." In it, a Tim Cook-like character takes the stage and announces...nothing.

Watch...

Apple’s new A6 chip runs two ARM Cortex A15 cores, quad-core GPU

Surprisingly enough, the iPhone 5 comes with Apple's in-house A6 chip (labeled "S5L8950X") rather than a souped up version of the A5X chip, as previously thought. Apple's Tech Specs page for the iPhone 5 doesn't even mention the A6 (a norm for Cupertino). The Compare iPhones page names the chip, however without divulging an iota about its architectural underpinnings.

Likewise, Apple executives at today's presser shied away from going into the technicalities like core counts and clock speeds and would only mention a twofold jump in CPU and GPU performance. It would nonetheless appear Apple has beaten the likes of Samsung and Texas Instruments in delivering the world's first phone powered by ARM's Cortex A15 CPU platform...

Ping to go offline for good on September 30th

Alongside a slew of other announcements, Apple has posted an official kill-date for its Ping social network. It appears that the service will be going offline at the end of the month.

We've known for a while now that Apple's iTunes-based social network was on the way out. After a quiet release in late 2010, the service has failed to gain much traction with users...

Apple invites devs to update their apps for iOS 6

Following up on a series of product introductions from this morning, Apple is now emailing its registered developers to download the GM seed of the Xcode 4.5 developer tools and test their warez against the final iOS 6 code, which have both been released as part of today's announcement bonanza.

The company is putting emphasis on its own mapping solution and is asking programmers to enhance their iOS apps with the new vector based engine in MapKit. Other areas of interest to developers: new camera APIs, tickets, loyalty cards, and other passes with Passbook, integrated Facebook sharing capabilities and more...

How the iPhone 5 is made

The iPhone 5 is made with a level of precision you'd expect from a finely crafted watch, not a smartphone, says Apple's marketing collateral. It ain't just marketing talk. From these gorgeous shots to hands-on reports, everyone seems to agree that Apple has outdone itself with this year's iPhone in terms of shininess and smoothness.

In order to avoid being leapfrogged by competition (the Galaxy S III feels pretty solid in one's hand, doesn't it?), Apple really upped the ante on build quality, traditionally its area of expertise. The manufacturing precision and craftsmanship that go into mass-producing these new iPhones is enough to give any gadget maker a pause.

From the handset's lightly textured back to its highly polished chamfered edge with a nice sheen to it, Apple felt so confident in its manufacturing prowess that the company saw fit to brag about the unique production techniques it developed itself in order to build this phone...