Android is gaining ground largely by offering a cheaper alternative to Apple's higher-priced iPhone and iPad. Case in point: Acer's just announced $169 Iconia A1 Jelly Bean tablet. Now, for some time there's been a drumbeat for Apple to respond with a cheap smartphone of its own, one sold unsubsidized and off-contract to cash-strapped buyers in emerging markets.
However, now comes a voice suggesting Apple doesn't have to slash prices to improve its market standing. Instead, it could offer a mid-priced iPhone and in the process could cut rival Samsung's U.S. operations off at the knees.
There's no need for hokey plastic fake prototypes or leaks from "insiders." Apple needs only to repeat what its done numerous times in the past, opine two Wall Street Apple observers at J.P. Morgan...