Apple is offering to share data with programming partners to get them on board with its rumored streaming TV package, reports the New York Post. The outlet claims that the company is willing to share details such as who its viewers are, what they watch and when they watch them.
This type of information could help programmers better target shows to viewers and advertisers, who are increasingly chasing niche audiences. It also sounds like an about-face from Apple's current policy, which Tim Cook has frequently touted as a positive, to not share its user data.