The former Wall Street Journal reporter Jessica Lessin has some high-quality sources at Apple and has enjoyed the kind of unprecedented access to company executives that only News Corp. could bring to the table. In between forming a team of star bloggers for her upcoming news venture and tweeting, she finds time to post an exclusive every once in a while. Back in July, for instance, Jessica scooped a story about Apple's rumored ad-skipping feature for an upcoming television service.
And during her WSJ tenure, she revealed that Apple had snapped up indoor GPS company WiFiSLAM for $20 million, confirmed a chip deal with TSMC and scooped many, many other exclusives. Today she broke on her blog that Apple has acquired another transit app startup, a small Silicon Valley upstart called Embark, for un undisclosed sum...