Swiss watchmaker TAG Heuer, a luxury watch brand owned by LVMH, announced today that it's partnering with Google and Intel to create a smartwatch. TAG will design the device, Intel will supply the microprocessor, and Google of course will handle the software with Android Wear.
In his announcement, quoted by Bloomberg, at the Baselworld watch expo today, LVMH's Jean-Claude Biver said this was his "biggest announcement ever" in his 40 years of working in the industry. He believes that the device will go on to be the "greatest connected watch" on the market.