Alongside Tuesday's launch of HBO's new standalone streaming service, HBO Now, Fast Company published a wide-ranging interview with the network's chief executive Richard Plepler. The piece offers a behind-the-scenes look at how Now came about, and more interesting to us, how Apple got involved.
As Plepler tells it, HBO had been working on a streaming service for a few years, with plans to launch in 2016. But due to increasing competition from Netflix, and a looming takeover bid from media mogul Rubert Murdoch, they decided to speed up the timetable. So he gave his old friend Jimmy Iovine a call.