TikTok used to serve 15-second clips, but now accepts uploads up to 10 minutes long

TikTok video length has officially increased so now your uploads can be up to ten minutes long vs. short 15-seconds clips that the service started out with.

An image showing a TikTok logo set against a warped dark background
  • TikTok now lets you upload videos up to ten minutes in length to the service
  • The service has earned a name for itself with shortform 15-second clips
  • Lately, TikTok has been experimenting with allowing longer videos

TikTok video length increases to ten minutes

A TikTok spokesperson has confirmed to TechCrunch that the service is now in the process of launching the ability to upload videos to the platform that are up to ten minutes long. Read: How to toggle and edit automatic video captions on TikTok

Here’s TikTok’s statement to TechCrunch:

We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to ten minutes, which we hope would unleash even more creative possibilities for our creators around the world.

So now you will be able to enjoy videos on TikTok that are up to ten minutes long. For creators, this means greater flexibility in their storytelling, whether they’re filming beauty tutorials, cooking demos, funny sketches and so on.

This should also remove the need for a creator to split longer videos into shorter segments and then invite the viewer at the end of each segment to watch the next one from the series. Well, guess what? I don’t want to comb through your TikTok profile and scroll like an animal through your feed in an attempt to find the next part in a video series. Longer video uploads should solve that problem for most of the creators although we have no doubt in our minds that this is just the beginning and that even longer TikTok video uploads will be permitted in the future.

Until then, enjoy this new feature if you have it already. If not, check back a few days later because TikTok is rolling out ten-minute video uploads to its users in phases.

TikTok began with 15-second clips

TikTok was conceived as a shortform video-sharing platform.

The app initially limited videos to just fifteen seconds in length, but that ceiling was later raised to sixty seconds. By severely limiting the video length, TikTok has managed to force its users to create fast-paced, short videos that can be quickly consumed, which then became one of the hallmarks of the video platform. Read: How to add narration to your TikTok videos with a synthetic Siri-like voice

But seeing how Instagram, Snapchat and similar platforms were experimenting with ever-increasing video durations, TikTok relented and in the summer of 2021 brought the ability to upload videos up to three minutes long. Just a few months later, the company began experimenting with 5-minute video uploads, with some testers seeing ten-minute uploads as well. It’s also testing a Snapchat Stories clone.