A new report sheds light on how Tim Cook boosted Apple into becoming a $2.3 trillion ‘fortress’

Apple is a successful company. It has been for a long, long time. But it’s impossible to ignore the impact that Tim Cook, the current CEO, has had on the company. Now, a new report aims to shed light on how Cook was able to build the company up to its current state, something even more impressive than it has been in the past.

The full report is absolutely worth a read over at Bloomberg, written by Mark Gurman and Austin Carr. It’s a profile of Apple’s current chief executive, showcasing how he was able to build up Apple into a $2.3 trillion “fortress”. It’s a look at a post-Steve Jobs Apple, too, but also how Cook, who is known to be operations-focused, made everything come together.

Apple, the house that built the Mac and the iPhone, has successfully transitioned to make other ridiculously popular (and lucrative) products. The Apple Watch, the iPad, AirPods, and others. And of course the company has started to transition into becoming a services company, thanks to things like Apple Pay, Apple Arcade, Apple TV+, iCloud, and the other options.

The profile looks at how Apple managed to not only keep Apple afloat, but flourish. That includes temperamental times like the Trump presidency and the ongoing coronavirus pandemic. And it also looks ahead to the current U.S. administration and how the CEO will address that.

Go check out the report if you’ve got a few minutes. It’s definitely worth it.