Apple today shared new videos in its ongoing #ShotOniPhone advertising campaign.
The three mini-documentaries, running eighty seconds long each, sport rock band Florence and the Machine, singer FKA twig and jazz saxophonist Kamasi Washington. Like many other pro-looking videos shot by iPhone users, some scenes were captured with the help of additional hardware and software, like motion stabilizers, external microphones and the Filmic Pro app.
The videos, embedded right ahead, are available on Apple’s YouTube channel, its Instagram TV account and on Apple Music.
On Tour with Florence + the Machine
On Tour with Florence + the Machine at the Red Rocks Amphitheater in Colorado.
https://www.youtube.com/watch?v=dpacUTsXZqc
Shot on iPhone by: Vincent H.
Song: Florence’s “June”
On Tour with FKA twigs
On Tour with FKA twigs at the Park Avenue Armory in New York.
https://www.youtube.com/watch?v=08OY01fZDV4
Shot on iPhone by: Josh G.
Song: FKA twigs’s “Cellophane”
On Tour with Kamasi Washington
On Tour with Kamasi Washington at All Points East Festival in London.
https://www.youtube.com/watch?v=N5B3btioaE4
Shot on iPhone by: Vincent H.
Song: Kamasi’s “Street Fighter Mas”
AdAge reports that other singers and bands in the campaign include Chai, Kacey Musgraves, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Big and Tyler, the Creator.
As part of the long-running campaign, a series of billboards featuring the 16 musicians and bands from around the world went up on skyscrapers in major world cities.
What do you think about these videos? Has this campaign run its course, do you think?
Let us know in the comments below.